Pet meals ingredient provider BENEO surveyed 2,500 canine and cat house owners in the USA, Brazil, the UK, Germany and China about how inflation and rising costs have influenced pet meals buying choices in August 2023.
Almost 90% of surveyed pet house owners really feel that pet meals costs have risen within the final 12 months. Amongst respondents, 1 in 6 had switched to a much less costly pet meals model due to rising costs. Those that didn’t change targeted on utilizing promotions and shopping for bigger packages. When shopping for pet meals, survey respondents thought of value much less vital than ingredient high quality, dietary worth, style and well being claims. Greater than half of respondents have been keen to pay a premium for pet meals with health-promoting substances backed by empirical proof.
Digestive well being claims in pet meals advertising
“Pet dad and mom are very involved about their pet’s well being and the survey outcomes mirror this, with greater than 4 in 5 house owners contemplating their pet’s well being to be as vital as their very own,” Beneo market analysts wrote. “The hyperlink between their pet’s digestive well being and total well being can be extra well known by pet house owners, with over 3 in 4 cat and canine house owners understanding that the digestive system has a constructive affect on many features past the intestine, comparable to bone situation, psychological and bodily wellbeing and the immune system. It isn’t stunning subsequently that the on-pack claims probably to affect the buying of pet meals merchandise embody ‘promotes digestive well being naturally’ and ‘easy-to-digest’.”
Greater than 1 in 3 respondents said that they feed their pets meals with advertising claims about digestive well being help. Almost half of the surveyed pet house owners related prebiotics with intestine well being.
Handiest digestive well being claims:
- digestive consolation and well-being
- promotes digestive well being naturally
- helps a wholesome and balanced digestive system
Different vital advertising claims for pet meals
As in human meals tendencies, protein high quality and content material have been vital for 7 in 10 respondents. Sustainability claims have been thought of by 4 in 5 pet house owners. Greater than half of cat and canine house owners thought of plant-based proteins to be higher for the atmosphere. For instance, greater than 80% of pet house owners affiliate fava beans with environmental sustainability.
“Pure and high-quality vegetal proteins are subsequently a helpful useful resource for producers, permitting them to cater to pet house owners’ pursuits, while formulating nutritious pet meals recipes,” Beneo analysts wrote.
