Final week, I acquired to attend my very first SuperZoo in Las Vegas. Designed for North American pet retailers, this commerce present, with 1,100-plus exhibitors and greater than 330,000 sq. toes of exhibit house, is alleged to be the ‘largest market for the pet trade.’ Certainly, the commerce present ground was busy, exhibitors have been enthusiastic, and the New Product Showcase featured just lately launched pet meals and deal with merchandise.
A brand new product designed to take the deal with expertise to a brand new ‘human degree’ was launched at SuperZoo 2024.Lisa Cleaver
- Useful, practical, practical. The time period “practical” was all over the place on the present. New product launches in each pet meals and pet treats highlighted practical components, promising to assist hips and joints, calm your pet, improve their pleasure, enhance intestine well being, scale back tartar on enamel and far more. Goat’s milk and bone broth and seaweed have been widespread components, and “+ collagen” might be discovered added to many package deal claims.
- The humanization pattern in pet meals and treats was amplified via inventive ingredient combos and unique proteins designed to enchantment to pet house owners. Tacky pretzel, peanut butter and banana, and birthday cake have been some flavors noticed. Alligator, emu, kangaroo, venison and myriad seafood proteins appeared to showcase to pet dad and mom that there’s selection to be discovered past rooster and beef. Additionally, two merchandise designed to take the deal with expertise for pet dad and mom up a notch included pancake combine from Rondi’s Kitchen and a microwavable cake in a cup for canines from Pet Cake.
- Sustainable and natural proceed to dominate. There’s no getting away from the sustainability dialog within the pet meals trade, and it was on full show with pet meals and deal with producers proudly highlighting natural, naturally-sourced components that are procured domestically and/or sustainably. A number of firms additionally touted sustainable packaging in addition to their firms personal sustainability journey.
Different notes of curiosity:
- Air- and freeze-dried and uncooked ultra-premium pet meals producers all stated gross sales proceed to develop as pet house owners uncover and embrace their merchandise.
- “Occupational” treats for canines, cats and small animals are designed to maintain your pets stimulated and occupied. Lickable treats for each cats and canines might be discovered with practical components included.
Some highlights of recent product introductions at SuperZoo 2024:
Nulo launches practical deal with, dental chew line
VetriScience reveals rebrand, launches new complement at SuperZoo
Wellness Pet unveils cat meals, canine dietary supplements at SuperZoo
