Boomerang, a Polish pet meals model, is making ready to launch two new merchandise subsequent 12 months amid an growing curiosity in its output in each the home and international markets, in keeping with senior firm representatives.
The corporate gives moist and dry pet meals for canines and cats, in addition to treats and associated merchandise. Its merchandise distinguish themselves with excessive meat content material, lack of added cereals, gluten and synthetic colorings, and a excessive degree of nutritional vitamins, in keeping with Boomerang info.
Pet meals encountered on trip, fed again residence
Co-founder Marcin Wysługocki mentioned the corporate outsources manufacturing to 3 factories situated in Poland, plus one plant within the UK.
“We’re primarily based in Szczecin, a metropolis in Poland’s northwestern half, so, owing to our proximity to the border with Germany, we’re more and more cooperating with prospects and companions from that market,” he defined. “We now have prospects who fed their pets with our merchandise whereas vacationing in Poland, and as soon as they have been again residence, they wished to proceed to feed them with our pet meals.
“Most not too long ago, we shipped our merchandise to the Netherlands, and now we have additionally exported our pet meals to the U.Okay.,” continued Wysługocki, who established Boomerang along with his spouse, Angelika.
Examined and accepted by CEO Shaggy
Wysługocki mentioned Boomerang entered the Polish pet meals market about 23 months in the past and is at the moment readying so as to add two new merchandise to its portfolio in 2023.
“The costs of uncooked supplies are quickly rising, which makes it troublesome for firms like ours to launch new pet meals merchandise with high-quality substances. This mentioned, we wish to supply prime diet for our prospects’ pets and likewise diversify our supply,” the entrepreneur mentioned. “Subsequent 12 months, we’ll introduce two new recipes: For little canines, we’ll launch duck meat-based pet meals, and for medium and enormous canines, we’ll launch a brand new pet meals product primarily based on turkey and rabbit meat.”
All the corporate’s merchandise are examined by Shaggy, the homeowners’ Golden Retriever. “We name him our beta tester, though you possibly can even name him our casual CEO, as he’s typically the one who makes the ultimate selections on our pet meals merchandise,” Wysługocki mentioned. “We would like our pet meals to replicate our deep love for animals, and we’re proud to be the companions of native pet shelters to which we ship meals for pets in want of a particular weight-reduction plan.”
Adamowski is a contract journalist primarily based in Warsaw, Poland. He has written on numerous industries, together with pet meals, drinks, telecoms, vitality, protection and pensions, for quite a few English-language publications.
