FoodNavigator is placing nutrition-forward food and drinks centre stage at Constructive Vitamin: Wholesome Innovation for the Mass Market. The face-to-face even will run 29-31 March in central London.
Over three days, Constructive Vitamin will take a deep dive into 5 core themes, together with Meals as Medication. Our full checklist of audio system will be discovered right here, and additional particulars on the programme right here.
Meals as Medication
Between dietary interventions that promise to assist reverse the onset of NCDs like weight problems and a rejection of ‘diets’ in favour of wellness upkeep and physique optimistic weight administration, a extra nuanced understanding of the connection between weight loss plan and well being is coming to form shopper attitudes to meals – and the innovation methods of the manufacturers that serve them. However, trying past the hype, what substances and techniques are actually delivering on this space? And the way can the advantages be communicated?
The session will kick off with a panel dialogue: Meals for Physique & Thoughts: How Practical Components Can Enhance Psychological and Bodily Wellbeing.
Meals and beverage producers are searching for substances that may faucet into demand from finish customers for pure options related to psychological wellbeing, in addition to advantages round sleep, stress, and rest. FoodNavigator journalist Oliver Morrison will ask how the newest dietary science and developments in areas like digestive well being and the gut-brain axis are shaping out understanding. Can these advantages be delivered in on a regular basis meals and beverage codecs?
Panellists embody:
- Eoin Keenan, founder and CEO, Goodrays
- Eléonore Lafonta, senior affiliate, 5 Seasons Ventures
- Prof David Nutt, co-founder, GABA Labs/SENTIA Spirits
From there, we’ll be listening to from Prof John Draper, head of Meals, Food regimen & Well being Group at Aberystwyth College in Wales who will discuss us by innovation centred on demonstrating dietary high quality and helpful performance: The Future Meals Idea.
Prof Draper will clarify why he believes data regarding validated dietary high quality, slightly than estimated nutrient content material, will present an goal driver for the event of more healthy meals.
The subsequent panel dialogue, Fad or Fab? From Keto to Paleo and Low Carb Diets, will see trending diets put underneath the microscope: from keto to uncooked, carnivore, uncooked, and intermittent fasting. These diets are plastered over social media and a sizeable variety of customers are taking observe. However are they based mostly on junk or science? FoodNavigator will ask our panellists whether or not they actually provide long-term alternatives for meals and beverage innovators.
Panellists embody:
- Louisa Mesquita Bakker, founder, Funky Fats Meals
- Alvaro Cuesta, founder and CEO, Meals within the Field
- Amy Moring, co-founder, Hunter & Collect
- Andy Welch, founder and CEO, SRSLY
We’ll spherical out the Meals as Medication session with Miguel Freitas PhD, VP Scientific Affairs at Danone North America who will discuss us by how evolving science and shopper understanding of biotics and the intestine microbiome are shaping meals innovation.
Delegates will study concerning the science behind biotics and the intestine microbiome, and their connection to total human well being. Freitas may also focus on present meals and beverage innovation and finest practices for precisely translating the science and varied product advantages.
Nevertheless it’s not all about meals as drugs, over three days Constructive Vitamin 2023 will take a deep-dive into 5 core themes:
Session 1: Rethinking Reformulation
Nutritionists have been encouraging us to eat extra fruit, veg and complete grains for many years – however this method has didn’t sort out points like weight problems. Reformulation and innovation are due to this fact key to securing a more healthy and extra sustainable future for meals. On this session, FoodNavigator journalists will probably be joined by an knowledgeable line-up of audio system to debate how public well being challenges will be met by leveraging technical advances and ingredient innovation. What’s going to more healthy merchandise appear like in 2023 and past?
Session 2: Plant-Primarily based Potential
Most of us want to extend the plant-based content material of our weight loss plan to satisfy government-backed suggestions just like the Eatwell Plate. However with the time period ‘plant-based’ being stretched to incorporate something from ultra-processed burger patties, to bakery merchandise and vegan nuggets, is there a danger that the plant-based class is falling fowl of health-washing? How can innovation within the plant-based area guarantee merchandise are delivering nutritionally dense, clear label merchandise that additionally meet the organoleptic expectations of customers?
Session 3: Meals as Medication
Between dietary interventions that promise to assist reverse the onset of NCDs like weight problems and a rejection of ‘diets’ in favour of wellness upkeep and physique optimistic weight administration, a extra nuanced understanding of the connection between weight loss plan and well being is coming to form shopper attitudes to meals – and the innovation methods of the manufacturers that serve them. However, trying past the hype, what substances and techniques are actually delivering on this space? And the way can the advantages be communicated?
Session 4: How Tech is Remodeling Wellness and Food regimen
Digital technological developments are having a profound influence on what we eat. From digital apps that promise personalised dietary recommendation and session, to AI that may assist reformulate merchandise additional and quicker, we’ll analyse what the digital revolution means for optimistic vitamin and inhabitants well being.
Session 5: Lifecycle Vitamin
The vitamins we want change dramatically as we age. From tot to teen, zoomers to boomers, our our bodies want very completely different diets to assist wellness. What innovation alternatives does the deepening understanding of lifecycle vitamin provide and the way can the meals business meet the segmented wants of the mass market?
We’ll be bringing collectively stakeholders from business, academia and civil society into one room to throw a highlight on the newest in dietary science and spotlight the enterprise alternatives in vitamin ahead meals. Alongside the informative and interactive content material programme, the three-day occasion places emphasis on high quality networking alternatives so that you can join along with your friends and focus on innovation alternative introduced by wholesome innovation for the mass market.
Ebook earlier than Friday 24 February to learn from the early fowl low cost. For extra data or to register, click on HERE.
