On the finish of the month, FoodNavigator will throw a highlight on modern approaches to more healthy food and drinks at Constructive Vitamin: Wholesome Innovation for the Mass Market. The face-to-face occasion will run over three days (29-31 March) in central London.
Delegates will hear keynote displays and hearth chats from PepsiCo, Nomad Meals, Piccolo, The Kraft Heinz Firm, GenM, Danone North America, and Alexandra Rose Charity, amongst others.
Discover out extra by downloading our Advance Programme.
Being an in-person occasion, we’ve packed the agenda with high quality networking alternatives so that you can join along with your friends and talk about the innovation alternative introduced by wholesome innovation for the mass market.
Highlights embrace a welcome reception on the venue, a social night out in central London, and networking lunches.
On the content material facet of issues, subjects lined will embrace reformulation approaches to a spread of classes, together with PepsiCo’s better-for-you snacks. We’ll look at how innovation is shaping the drinks of tomorrow – from collagen-infused water to alcohol-free drinks. Plant-based can even be put beneath the microscope as we ask how the subsequent wave of meat- and dairy-free merchandise can reinvigorate pleasure within the sector.
The function of practical elements in boosting psychological and bodily wellbeing is one other massive subject in diet ahead formulation, and one we’ll discover by way of the lens of meals as medication. How meals and beverage makers are focusing on particular age teams, from infants to ageing populations, can be examined as we ask how manufacturers can higher cater to age-related wants.
Our full record of audio system could be discovered right here, and additional particulars on the programme, right here.
Over three days Constructive Vitamin will take a deep dive into 5 core themes:
Session 1: Rethinking Reformulation
Nutritionists have been encouraging us to eat extra fruit, veg and entire grains for many years – however this strategy has didn’t sort out points like weight problems. Reformulation and innovation are subsequently key to securing a more healthy and extra sustainable future for meals. On this session, FoodNavigator journalists can be joined by an professional line-up of audio system to debate how public well being challenges could be met by leveraging technical advances and ingredient innovation. What’s going to more healthy merchandise appear like in 2023 and past?
Session 2: Plant-Based mostly Potential
Most of us want to extend the plant-based content material of our weight loss program to satisfy government-backed suggestions just like the Eatwell Plate. However with the time period ‘plant-based’ being stretched to incorporate something from ultra-processed burger patties, to bakery merchandise and vegan nuggets, is there a danger that the plant-based class is falling fowl of health-washing? How can innovation within the plant-based area guarantee merchandise are delivering nutritionally dense, clear label merchandise that additionally meet the organoleptic expectations of customers?
Session 3: Meals as Drugs
Between dietary interventions that promise to assist reverse the onset of NCDs like weight problems and a rejection of ‘diets’ in favour of wellness upkeep and physique optimistic weight administration, a extra nuanced understanding of the connection between weight loss program and well being is coming to form client attitudes to meals – and the innovation methods of the manufacturers that serve them. However, trying past the hype, what elements and methods are really delivering on this space? And the way can the advantages be communicated?
Session 4: How Tech is Remodeling Wellness and Eating regimen
Digital technological developments are having a profound affect on what we eat. From digital apps that promise personalised dietary recommendation and session, to AI that may assist reformulate merchandise additional and quicker, we’ll analyse what the digital revolution means for optimistic diet and inhabitants well being.
Session 5: Lifecycle Vitamin
The vitamins we want change dramatically as we age. From tot to teen, zoomers to boomers, our our bodies want very totally different diets to help wellness. What innovation alternatives does the deepening understanding of lifecycle diet provide and the way can the meals business meet the segmented wants of the mass market?
