Millennials and Technology Z made up practically half the pet proudly owning inhabitants in the US in 2022, in response to the American Pet Merchandise Affiliation’s newest survey outcomes. Child boomers and Technology X made up a lot of the different half of pet house owners, with the builder technology accounting for less than 2%.
“Millennials are the biggest cohort,” Julie Springer, market analysis analyst for APPA, stated throughout her presentation at World Pet Expo on March 22 in Orlando, Florida, USA. “They’re 33% of present pet house owners, they usually’re on a barely upward development over the previous few surveys.”
Boomers falling, Gen Z rising in pet possession
The 2022 survey marks the primary time that that the survey outcomes mirrored a 50/50 cut up between older and youthful generations, Springer stated. That demographic change has implications for the pet meals trade due to the completely different attitudes among the many generations.
Child boomers, whereas as soon as the biggest pet proudly owning group have steadily declined over the previous a number of years. In 2018, child boomers made up 29% of U.S. pet house owners, then 27% in 2020. By 2022, that determine had declined to 24%.
Technology X now outnumbers child boomers by 1%. Gen X pet possession various, dropping from 26% in 2018 to 24% in 2020, rising to 25% in 2022.
The youngest technology within the survey, Gen Z, additionally grew probably the most, Springer stated. As this group leaves house and units up their very own houses, Gen Z has been in a position to purchase their very own pets too. Gen Z steadily grew from 11% of the pet proudly owning inhabitants in 2018 to 14% in 2020 and 16% in 2022.
