Freshpet pet meals don’t meet the authorized necessities of a human grade pet meals. Human grade pet meals (these with the time period Human Grade on the label) requires 100% human edible elements (together with dietary supplements) and requires the pet meals to be manufactured in a licensed meals facility per federal/state meals security requirements. Freshpet pet meals are NOT manufactured in a licensed meals facility.
However their advertising and marketing appears to be claiming their pet meals are precisely the identical as human meals. Beneath is a display screen shot of their web site:
And the model has new tv commercials that take it one step additional…
We did a on-line chat with Freshpet for verification if the pet meals is feed grade OR if the pet meals is manufactured per the identical security requirements as human meals (in any other case often known as ‘meals’). Our preliminary query (not proven within the chat under) was “Are elements in your pet meals human grade?“
Freshpet admitted their pet merchandise should not human grade, they aren’t manufactured in a licensed human meals facility. They’re feed grade.
Concerning their assertion: “The rest of our recipes use human high quality elements which can be sourced by means of USDA or FDA registered suppliers” – Freshpet has not responded to my request for an evidence of ‘human high quality elements’. As effectively, it’s federal legislation that each one meals or feed ingredient suppliers be registered with the USDA or FDA. Their assertion doesn’t assure elements of their pet meals are of ‘saved in your fridge subsequent to your meals’ high quality as condemned and diseased animal supplies are sourced from USDA or FDA registered suppliers.
So…what do you suppose? Does their advertising and marketing cross a line? Does the Freshpet advertising and marketing deliberately attempt to make pet house owners consider their pet food is equivalent to human meals?
There are vital variations between human meals manufacturing (and pet meals which can be manufactured per human meals security requirements) and feed grade pet meals manufacturing. For meals merchandise that include greater than 3% meat (which incorporates human grade pet meals), a USDA inspector is required by legislation to be onsite throughout all hours of operation. The USDA’s position is to guarantee all security requirements are adopted; elements are human edible and saved underneath refrigeration, manufacturing circumstances are clear.
Feed grade pet meals are NOT held to the identical requirements. No USDA consultant is onsite to guarantee human edible elements, correct storage of elements and clear manufacturing circumstances.
As instance, by means of Freedom of Info Act we acquired the FDA inspection report of a Mars Petcare feed grade pet meals facility. The inspection report said:
“Inspectional Observations
1. Failure to examine, segregate, or in any other case deal with uncooked supplies and elements utilized in manufacturing underneath circumstances that can defend the animal meals in opposition to contamination and reduce deterioration.2. Failure to take efficient measures to exclude pests out of your plant and defend in opposition to contamination of animal meals by pests (Dialogue Merchandise from 10/27/2016 EI).”
The inspection report additionally said workers of this feed grade pet meals plant documented that “tens of millions of roaches” infested the meals manufacturing space.
Although this feed grade pet meals facility didn’t defend elements from contamination and deterioration, and regardless that there was a roach infestation within the meals manufacturing space – there was no recall, no warning letter issued. Why? As a result of this was/is appropriate manufacturing circumstances for a feed.
This isn’t to say that each one pet feed manufacturing services are infested with roaches or permit uncooked elements to deteriorate. The numerous situation is that they CAN BE. These inferior manufacturing circumstances are allowed by FDA in pet feed manufacturing, however are NEVER allowed in meals manufacturing. And customers are by no means informed which manufacturing services are filthy and that are clear.
So once more…do you consider it’s deceptive advertising and marketing for a feed grade pet meals – that’s not manufactured per meals (human grade) requirements – to name itself a ‘meals meals’?
And – do you consider that any feed grade pet meals needs to be saved in your fridge subsequent to your meals?
Wishing you and your pet(s) the perfect,
Susan Thixton
Pet Meals Security Advocate
Creator Purchaser Beware, Co-Creator Dinner PAWsible
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