Amid a rising demand for the corporate’s merchandise, Hungarian pet meals producer Panzi-Pet is introducing a line of inexpensive dry pet food, hoping to draw clients in an more and more aggressive market.
Panzi-Pet focuses on dry canine and cat meals, and its portfolio contains merchandise for various market segments starting from economic system to grain-free superpremium merchandise, mentioned Tamás Pandzarisz, managing director. The corporate additionally produces treats and snacks, together with dental sticks, meaty snacks, stuffed pillows, meat rolls and coaching snacks, amongst others.
Vital pet meals gross sales will increase
“We elevated our gross sales considerably in 2022 in comparison with the earlier 12 months,” Pandzarisz mentioned. “That is as a result of enlargement of our product portfolio in Hungary-based retail chains comparable to Fressnapf, Tesco and Auchan” (the native franchises).
Pandzarisz mentioned that, after the corporate determined in 2021 to considerably increase its portfolio inside the moist pet meals vary, final 12 months marked an “monumental product growth” interval. “We launched model new canine and cat cans in 415-gram, 800-gram and 1.24-kilogram alutrays, and likewise launched pouch merchandise to the market below the model of Julius-K9,” he defined.
“After all, the traits which can be noticed globally have been happening in our home market as properly: downgrading, households saving cash, elevated curiosity in cheap merchandise, reducing model loyalty,” Pandzarisz added. “This was largely as a result of financial penalties of the spillover impact of the Russian-Ukranian warfare, however we tailored ourselves to the quickly altering circumstances.”
Key pet meals export markets
Relating to Panzi-Pet’s export gross sales, Pandzarisz mentioned that, along with the Hungarian market, the pet meals specialist ships its merchandise to greater than 30 nations internationally. A few of Panzi-Pet’s key export markets are European Union member states, together with Belgium, Germany, Greece, the Netherlands, Luxembourg and Spain.
The corporate can also be making efforts to spice up its presence within the Center East, promoting merchandise in nations comparable to Bahrain, Qatar, Dubai and Kuwait. Panzi-Pet exports to China, too, in addition to numerous African states, supplying its output to nations comparable to Ivory Coast, Niger, Libya, and Gabon, Pandzarisz mentioned.
Adamowski is a contract journalist primarily based in Warsaw, Poland. He has written on numerous industries, together with pet meals, drinks, telecoms, vitality, protection and pensions, for quite a few English-language publications.
