The 87-year-old beloved and well-known Oscar Mayer Wienermobile has a brand new title.
Now it is going by the moniker Frankmobile as a part of a rebranding effort, in keeping with an organization assertion.
“The newly coined “Frankmobile” pays homage to the model’s 100% Beef Franks because it debuts a tasty new recipe with a extra balanced taste profile and iconic beefy style that’s extra flavorful than ever — all whereas sparking miles of smiles and uniting followers round a love of meat,” wrote the corporate within the announcement.
Oscar Mayer is debuting a fleet of six Frankmobiles and has additionally renamed its Hotdoggers, who drive the autos, as Frankfurters.
“The Wienermobile is a beloved American icon that has been sparking smiles and driving craveability for our iconic scrumptious wieners for practically 100 years,” Stephanie Vance, affiliate model supervisor, Oscar Mayer, stated within the announcement. “This summer time, it is time to spotlight one other fan-favorite: our scrumptious 100% Beef Franks. When Oscar Mayer makes something, we prioritize style over every part, so it doesn’t matter what sort of sizzling canine you get pleasure from this summer time, if it is Oscar Mayer, you recognize it is going to be 100% tasty, and 100% make you smile.”
