Most of the tendencies driving pet meals market development in Latin America are just like these world wide. Nevertheless, three tendencies are expressed strongly in these components of the western hemisphere the place Spanish and Portuguese are essentially the most continuously spoken languages, Alberto Trueba of Euromonitor stated throughout his presentation at Foro Mascotas 2023 in Gudalajara, Jalisco, Mexico on June 1. Affordability and worth, premiumization and focused wellness have influenced the Latin American pet meals market particularly.
Key tendencies play out in Latin American pet meals
In Peru, the pet product retailer SuperPet launched the personal label Nath line to fulfill pet proprietor calls for for canine and cat meals that present good worth for the cash, Trueba stated. Nath is priced on the decrease finish of the premium section however nonetheless presents pure elements, fruit and herb extracts and meat as its first ingredient. Premium pet meals at inexpensive costs could also be a key to pet meals product success with Latin American pet homeowners.
Premiumization has been one of the crucial vital tendencies in pet meals worldwide for years. Brazilian pet meals firm Saudavel presents premium pet meals and treats positioned as pure and natural, Trueba stated. The firm has expanded its presence in meals, drug and mass market channels, alongside with pet specialty stores, in southeast Brazil. Whereas premium pet meals continues to be a comparatively small class in Latin America, the section has development alternatives, particularly in e-commerce and with youthful pet homeowners who don’t have kids, he stated.
Latin American pet homeowners need their premium pet meals to meet particular well being and wellness wants for his or her canine and cats, Trueba stated. For instance, Brazil-based PremieR has aimed to place itself as a frontrunner in formulations particularly for indoor canine. The formulations are supposed to handle points confronted by canine that spend a lot of their time indoors. To again up their advertising and marketing, the corporate presents a 110% money-back assure if pet homeowners should not happy. In Mexico, Pet Markt launched the Advance model as a premium therapeutic cat meals meant to help cats with kidney issues. The formulation helps stop the formation of oxalate kidney stones, whereas sustaining a cat’s muscle mass. Merchandise with clear advantages claims are gaining traction within the Mexican market, he stated.
