Personalization of pet meals follows the dual mega-trends of premiumization and humanization. Individuals regulate their very own diets to affect their well being, and pet house owners wish to do the identical for his or her pets. Well being and wellness issues could be one main driver of pet meals personalization. Pet house owners are more and more conscious of the connections between well being and eating regimen.
Of their “2023 Insights Report,” pet meals trade analysts with ingredient provider ADM explored why personalization of pet meals issues. Pet house owners search meals for his or her canine, cats and different pets that may assist their our bodies and minds. That doesn’t are available in a one-size-fits-all bag of kibble by. Pet house owners search customized fare for his or her pets’ particular person physiology.
Growing pet proprietor demand for customized choices
Canine, cat and different pet house owners more and more search out these customized pet meals, in response to ADM analysts. They quoted a 2021 survey by Mintel by which 88% of pet house owners stated they thought it was essential to take preventive measures to safeguard their pets’ well being. A 2022 FMCG Guruz report said that 40% of pet house owners worldwide flip to pet merchandise to assist their pets’ wellness. One other report by FMCG Guruz discovered that 63% of shoppers had been all for personalized merchandise to satisfy their particular person wants.
“The trade is shifting to a brand new method, with a deeper understanding of how cats and canine eat, sleep, play and behave all through their lives to customise merchandise in the direction of the completely different wants of particular person pets,” ADM analysts wrote.
Amongst different traits, ADM analysts noticed alternatives for progress in dietary supplements with purposeful advantages for each bodily and psychological well being, and science-backed, real-food options for proactive well being assist with species-specificity.
