French animal diet and well being specialist Nor-Feed is observing a quickly rising demand for its flagship ingredient, Norponin Opti, and plans to put money into increasing its manufacturing unit’s manufacturing capacities to help its rising export gross sales.
Olga Noel, a supervisor at Nor-Feed and the corporate’s U.Okay. gross sales consultant, advised Petfoodindustry.com that the enterprise focuses on supplying its merchandise to pet meals producers throughout Europe. “We’ve seen an elevated demand for our saponin-based resolution, Norponin Opti,” she mentioned. “It’s because of the heterogeneity of the yucca-based merchandise obtainable in the marketplace, the saponin content material and high quality of which fluctuate extremely.”
The French provider was “capable of develop an alternative choice to yucca of excellent high quality that doesn’t require a label change for our prospects who can nonetheless confer with yucca on their packaging,” Noel defined.
Norponin Opti is Nor-Feed’s flagship product, a yucca-based pet meals ingredient.Courtesy Nor-Feed
Citrus extract to help pets’ digestive operate
One other of the corporate’s more and more widespread merchandise is Nor-Spice AB, a citrus extract that contributes to the digestive tract operate. “Nor-Spice AB is standardized in citroflavonoids and stimulates Lactobacilli development by offering pectic-oligosaccharides,” Noel mentioned, including that these are the most lively oligosaccharides with extra prospects amongst prebiotics as they have a wider motion in comparison with different sources of oligosaccharides.
On account of Nor-Spice AB’s extracts enhancing the digestive tract operate, a profit turning into extra essential to pet homeowners, its gross sales proceed to rise, in response to Noel.
Deliberate investments in manufacturing capabilities
In the meantime, because of the corporate’s rising export gross sales, Nor-Feed plans to increase its manufacturing unit in Anjou, in western France, which has capability to supply about 50 million tons of merchandise per yr.
“An growth is on the agenda, as we’re forward of the preliminary marketing strategy by shut to 2 years,” Noel mentioned. “We’re current in most European international locations and provide a number of pet meals producers. We make over 80% of our turnover overseas. Our purpose is to proceed to serve our pet meals producing companions with essentially the most documented and standardized botanicals.”
In 2021, Nor-Feed launched its present plant, fitted with a floor of about 2,500 sq. meters (26,900 sq. ft). At the moment, the funding offered Nor-Feed with the capacities to extend its manufacturing capacities fourfold, enabling the enterprise to satisfy the rising market demand for botanical merchandise.
