Questioning about Amara’s course of and product? Right here’s every part it’s essential learn about how we do issues, and what makes us totally different.
In order for you the TL:DR (too lengthy/didn’t learn) — Amara makes use of vitamin safety expertise (NPT) to ship contemporary, healthful, scrumptious, and nutritious meals on to your loved ones’s kitchen desk, with none of the fuss of meal prep or refrigerated deliveries. Not like conventional repeated high-heat processing, NPT preserves fruits & veggies’ unique nutrient buildings, flavors, and textures. With Amara, mealtime is less complicatedand more healthy, as a result of in the case of feeding our youngsters, we shouldn’t have to decide on.
At Amara, we:
- All the time use actual, complete meals to make our merchandise.
- Use NPT to lock in meals’ pure tastes, textures, and vitamins.
- By no means use any components, preservatives, free-flow brokers, or added sugar.
- Supply and prep every ingredient individually.
- Ship do-it-yourself meals within the comfort of powder.
Learn on to study extra concerning the many benefits that come together with selecting Amara:
How Most Child Meals Is Made
Earlier than I got here to Amara, I didn’t really understand how most child meals is made. There are some issues which have come a great distance — child meals producers are now not including salt or sugar to their recipes, for instance, as they did within the Nineteen Fifties/60s (!) — however in some ways that is actually an space the place we haven’t seen a lot enchancment within the final, oh, fifty years or so…
The normal child meals manufacturing course of is fairly well-established at this level: pre-made purees (usually, applesauce, as this is among the most economical blends) are heated, combined, and reheated. Rinse and repeat. (This blew my thoughts, significantly: child meals is constructed from… child meals?)Okay…
The issue with these customary protocols is that repeated high-heat processing strips meals of their pure, nourishing qualities.Meals merchandise which have been subjected to high-heat therapy have much less fiber, much less vitamins, much less taste, and better concentrations of sugar than the true meals from which they’re derived. Take into consideration the distinction between a fresh-picked apple, applesauce, and apple juice, for instance — each time you “cook dinner down” the true/unique meals, it loses a few of its nutrient worth, numerous its fiber, quite a lot of its distinctive style, and even with out including any sugar, it’s made sweeter.
On account of these precise alterations, most child meals is… just about the identical. It tastes the identical, has the identical mouthfeel, the identical texture, and infrequently even the identical smells and colours. In a phrase, it’sbland.
At Amara, we’re doing issues totally in a different way…
The Amara Benefit
We at Amara are devoted to creating meals that tastes, smells, and nourishes similar to a do-it-yourself meal — however with the identical ease and comfort as packaged meals.
Right here’s what we’re doing to ship on that:
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Our course of begins and ends with actual, complete meals.
As a substitute of utilizing repeated excessive warmth (as most child meals jars and pouches do) that concentrates sugar ranges and sacrifices fruits’ and greens’ underlying vitamins and textures, every part we make is ready from whole-foods substances. Our textures replicate the true deal: actualmangos, contemporary corn, hulled black beans, combined berries…
Our patented vitamin safety expertise (NPT) locks within the pure tastes, textures, and vitamins of meals — as an alternative of depleting them.
Fairly than counting on high-heat processing, which strips meals of their flavors and vitamins, NPT makes use of very chilly temperatures to lock within the style, texture, and vitamins of contemporary. Think about it this manner: NPT freezes our substances and recipes in actual time, retaining contemporary meals’ unique properties, options, and composition.NPT preserves meals’ colours, textures, smells, and flavors — and leaves the nutrient construction totally intact.
As a substitute of a puree, our finish result’s a dry powder that’s designed to be combined with water, toddler system, or breast milk. Merely including liquid to any of Amara’s natural child meals immediately transforms the preserved powder again into contemporary, colourful, tasty meals.It’s like magic, ya’ll, actually(science is type of like magic!).
“Evaluating Amara to different child meals manufacturers actually is just like the distinction between a do-it-yourself dinner and a microwave bundle.”
~Amara mother
One other factor about NPT? It doesn’t alter the sugar focus of meals. The truth is, once we requested a third-party lab to check our merchandise, we discovered that Amara child meals include 50% much less sugar than the main child meals pouches! With NPT, there’s no tradeoff between comfort and vitamin — as a result of we shouldn’t have to decide on between the 2.
We don’t use ANYTHING however actual meals: no components, no preservatives, no free-flow brokers, and no sugar.
Our dedication on this one extends from the first step via ultimate manufacturing — not solely dowe not use something however actual meals in our recipes and manufacturing, however we additionally don’t use substances that include or have been handled with components, preservatives, or different brokers. From begin to end, what you see on the ingredient listing is ALL that’s included.
We supply and put together each one in all our substances individually.
We do every part we presumably can to maximise the flavour and dietary worth of each meals we produce, and that begins with the freshest substances. We spend “so long as it takes” to search out the very best substances for all of our merchandise and recipes — sourcing every ingredient individually, shopping for one of the best apples from one farm, one of the best black beans from one other, and one of the best mango from one more.
We work carefully with vitamin scientists to organize every particular person ingredient particularly for infants: each meals calls for a special degree of optimum cooking to be finest suited to infants’ digestive programs whereas additionally hitting the very best nutrient density, so we take the time to organize every meals individually. (By the best way,cooking meals is totally different from nuking it with extreme high-heat remedies… just like the distinction between fastidiously blanching your broccoli and boiling it right into a mushy mess.) As a substitute of heating all of our substances collectively, we analyze the easiest way to realize optimum nutrient density from every fruit or vegetable. Usually, it’s similar to you’d do it in your individual kitchen! You wouldn’t cook dinner a banana at residence — so why would we?
Not solely that, however we put together all of our merchandise with the identical care and element as a treasured household recipe. We work instantly with nutritionists and a chef to develop our meals pairings, every of which is designed to ship on each taste and vitamin. Each recipe of ours is derived from each culinary and scientific experience — and we’re in fixed collaboration with execs within the kitchen and the lab to maintain refining and enhancing what we’re doing.
The facility of powder.
It might appear odd to think about child meals as a powder, but it surely’s really extremely advantageous:
Our powdered child meals blends permit you to make a clean transition to stable meals, as a result of you’ll be able to combine Amara with the acquainted flavors of breast milk and/or system, and the consistency is 100% adjustable — you’ll be able to add barely extra liquid for a thinner puree or use much less for a chunkier mix. (Meaning you can also make Amara a stage 1 skinny puree, or a thicker stage 2 or stage 3 child meals puree.) And if you happen to wind up with leftover pouches after your youngster transitions to finger meals, it doesn’t must go to waste, as a result of all of our child meals blends include easy finger meals recipes on the facet of every field.
Making powdered child meals blends can be extra environmentally pleasant. We don’t need to ship water, which reduces our carbon footprint, and our packaging calls for 12x much less plastic than conventional child meals puree pouches. It’s a win throughout.
Our Mission
Equally essential to our course of is our dedication to it — to you and your loved ones. We’re doingwhat we’re doing as a result of we all know {that a} nutritious diet is SO essential to a wholesome life. Research present that your mind pathways, intestine microbiome, and meals preferences are all outlined within the first 7 years of life. So the reality is, in the case of vitamin, if we set infants and youngsters on the suitable path from a younger age, they are going to dwell higher, really feel higher, and assume higher.For the remainder of their lives.
For years, dad and mom and households have needed to settle in the case of their child’s meals — or else spend hours making it themselves. We’re finished with that! We all know that it issues what we feed our infants; they deserve higher than over-processed, nutrient-depleted, tasteless and textureless meals. And we at Amara can promise you simply that: we’re bringing the brightest, freshest, most nutritious meals and recipes direct to your desk, with none required meal prep or cumbersome refrigerated meals supply.
We all know you and your child will see, odor, and style the distinction. Have enjoyable, pals!
