French pet meals producer Normandise Pet Meals is increasing its manufacturing capacities, hoping to accommodate the rising demand for its merchandise in home and overseas markets, in accordance with a senior firm consultant.
Julien Moureaux, head of communications at Normandise Pet Meals, advised Petfoodindustry.com that the enterprise makes a speciality of making moist canine and cat meals bought in trays and pouches. Normandise sells its merchandise beneath its personal manufacturers, but additionally provides pet meals to retailers beneath personal label offers, and manufactures for home and overseas pet meals manufacturers.
Investments to ramp up capacities
“Between the fourth quarter of 2022 and the primary half of 2023, we put in a brand new pouch packaging line and two new processing strains,” Moreaux mentioned. “We stay in a dynamic of enhancing our capacities and the circumstances in which our staff work.”
The newest investments are associated to the producer’s rising gross sales in numerous markets. “We are already current in nations from 5 continents,” he defined. “We now have consolidated our present markets, and we’re advancing in South America and Southeast Asia, amongst others.
“We’re at all times on the lookout for improvements each when it comes to completed merchandise and uncooked supplies that would meet [the demand in] the pet meals markets,” Moreaux continued. “Every nation has its personal pet meals market with consumption habits particular to its nation.”
The French firm runs a plant in Vire Normandie, within the nation’s northwestern area, and manufactures a variety of pet meals merchandise for cats and canine. These encompass “tailored merchandise based mostly on animal and vegetable elements, within the type of pate, mousses, fillets packed in trays, and likewise chunks, fillets in sauce or in jelly, packed in pouches, i.e. freshness baggage,” in accordance with Normandise Pet Meals.
A number of pet meals manufacturers in the marketplace since 1991
Normandise sells its merchandise beneath plenty of manufacturers, together with Equilibre & Intuition, Les Repas Plaisir, Eco Diana and Eco Oscar, amongst others, in accordance with information from the corporate.
Established in 1991 by Christian Duquesne and his spouse Catherine Duquesne, the enterprise employs about 800 individuals, as indicated by figures from Normandise Pet Meals.
