Earlier this 12 months I used to be invited again by McDonald’s to recreate my very first main marketing campaign for them… Breakfast!
We primarily based all the things on the fantastic morning sunrises simply kicking the sides of the gorgeous meals. As at all times with McDonald’s there was a puzzle round backgrounds, crops, angles and having the ability to make every meals merchandise work at varied codecs with and with out different gadgets together with a espresso you may see into, therefore the upper angle in comparison with final years extra foodie codecs. In the end although I believe we delivered one other McDonald’s temporary that actually appears like meals and makes you hungry for a McDonald’s Breakfast.
Because of Fergal and Chris on Meals, Nick, Bruno, Leo Burnett and Peter Bailey.
