An thrilling alternative has landed at Mum Central, Australia’s go-to digital parenting powerhouse. May this be the dream work-from-home position you’re on the lookout for? We’re searching for a storytelling famous person, a pacesetter who can steer our inventive crew and an innovator who creates family-friendly content material.
We’re looking for a Head Author who’s not simply proficient however actually distinctive. This position is ideal for somebody who can captivate our viewers with sass, class and compelling storytelling … all whereas sustaining an expert method and a family-friendly focus. As a work-from-home place, this everlasting part-time position affords the best stability for individuals who worth each profession and household life. Expertise writing information, native and business content material is a should!
However first, somewhat bit about Mum Central
Mum Central isn’t only a digital advertising community; we’re a group, a household, and a powerhouse within the parenting world. Our attain extends to over 1,000,000 Australian mums, providing them a mix of authenticity, creativity, and connection. We’re devoted to being a voice for model companions and a trusted buddy for moms on their parenting journey.
Let’s discuss concerning the Head Author place.
This position affords the pliability to work out of your dwelling workplace throughout faculty hours, 5 hours per day, Monday to Friday (25 hours per week).
At Mum Central, our close-knit staff connects on-line weekly and retains in contact day by day. When you’ll benefit from the consolation of working from dwelling, you gained’t be remoted. Anticipate loads of good humour (we expect we’re enjoyable!), a pushed work environment, and full of life ‘watercooler’ conversations.
This position will oversee the day by day content material on our web site, together with all business materials. This place is essential to our web site’s vibrancy, so we’d love a strategic mindset – somebody able to take the reigns and totally excel on this position.
Your Position and Tasks:
- Participating Storytelling: Your major process is to create content material that resonates deeply with our viewers, combining skilled perception with a family-friendly tone.
- Crew Management: Lead a gaggle of proficient writers, fostering a collaborative and supportive surroundings that upholds our high quality and creativity requirements.
- Content material Creation: Develop numerous content material, from insightful articles to participating social media posts, all aligned with Mum Central’s distinctive model voice.
- Revolutionary and Household-Centered: Convey recent, family-oriented concepts to the desk, serving to us keep forward within the digital parenting house.
What We’re Trying For:
We’re searching for a writing and modifying famous person. Our dream candidate brings a commercially pushed method that merges our content material aims, viewers calls for and shopper (advertiser) necessities.
- Distinctive communicator – In a distant position, communication is essential – along with your writers, the whole staff, shoppers, and companies.
- You’ll be a super-fast author, well-versed in customary editorial operations and have a classy understanding of the digital publishing ecosystem and native content material.
- Your consideration to element is second to none – and in reality, you like tightening copy, creating stunning stream and taking superior delight in your work.
- You’re social media savvy and know how you can get your content material seen as extensively as doable. You’ll know what’s trending and be dedicated to really understanding the Mum Central lady and what is going to (and gained’t resonate!) together with her.
- You perceive search engine optimization. Carrying each business and inventive hats, you’ll develop content material that meets the briefing for social channels and natural search.
- You’re obsessive about the numbers, reaching the visitors and hitting targets day by day, weekly and month-to-month.
- You’ve labored within the business earlier than and you’re skilled in WordPress, Canva and Adobe.
Day-to-day you’ll…
- Supply, write and fee well timed, correct, optimised and provoking way of life content material in an clever, assured and aspirational tone of voice that meets our model’s pointers.
- Fee, edit, proof, and publish content material through WordPress. Test and execute to make sure search engine marketing.
- Set and execute practical content material calendars – themed in line with our editorial calendar.
- Handle a staff of freelance contributors.
- Be attentive to trending information and be capable to prioritise business content material.
- Have an excellent eye for choosing high quality pictures that seize consideration.
- Report on the numbers – engagement and web site visitors with knowledge evaluation and perception improvement.
Ideally, you’d have:
- 3+ years expertise as an expert content material editor, copywriter or blogger
- A ardour and alignment with Mum Central’s imaginative and prescient, function and core values by your utility
- A portfolio of printed work with demonstrated means to amplify content material throughout social media able to showcase
- A optimistic outlook, the flexibility to work in a staff and underneath stress on deadline
- A superior understanding of social media platforms
- Expertise in WordPress and different content material administration instruments
- Strong understanding of search engine optimization practices and how you can hunt down high-quality search phrases to jot down for
- The power to work each as a part of a staff and autonomously and meet tight deadlines
- Sturdy communication, organisational and time-management expertise
- A powerful curiosity in girls’s points, parenting and way of life
- A strategic mindset to make sure we seize the content material we want and our readers are on the lookout for
- BONUS POINTS for inventive thinkers – we love all of the inventive concepts for manufacturers and content material concepts
- BONUS POINTS for video content material expertise
- Lastly, a way of humour is a should!
If this sounds such as you, then we’d love to listen to from you! To use, please full the shape beneath in full. What are you ready for? Let’s begin the dialog.
Strict confidentiality can be assured.
