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Kelly & Co’s pet meals named ‘Model of the 12 months’ in freeze-dried market


Kelly & Co’s was named “Model of the 12 months” for 2023-2024 on the World Branding Awards in Vienna. 

The corporate additionally gained “Freeze Dried Product of the 12 months” on the Pet Innovation Awards within the U.S. in 2023.

Kelly & Co’s stated its progressive strategy to freeze-dried pet meals has made it a family identify throughout continents. By using superior freeze-drying expertise, Kelly & Co’s ensures the dietary integrity and security of its merchandise, assembly the rising demand for pure and synthetic-free pet meals globally.

Wichitpon Assavachamnan, CEO and founding father of Kelly & Co’s, alongside cofounder Sittipong Siritantrakool, have been instrumental in navigating their firm’s trajectory from a promising start-up to a global model chief, stated Kelly & Co’s. Their visionary strategy has harnessed the potential of freeze-dried pet meals expertise, setting a excessive bar for high quality and innovation.

The duo pioneered the freeze-drying expertise defining Kelly & Co’s model. It has been a protracted journey for them, overcoming many challenges to get the corporate to the place it’s at this time. 

“Being named ‘Model of the 12 months’ on the World Branding Awards isn’t just a recognition of our product excellence — it is a celebration of our international footprint and the belief shoppers all over the world place in us,” stated Assavachamnan. “Our current achievements underscore our place as an influential participant within the worldwide pet meals market.”

Kelly & Co’s additionally makes use of a method of sourcing from suppliers who adhere to humane and sustainable practices, guaranteeing a constant provide of high-quality elements. This dedication to excellence has been pivotal within the model’s speedy development and broad acceptance in varied worldwide markets, stated Kelly & Co’s.

Past its industrial achievements, Kelly & Co’s is deeply devoted to social accountability, notably in animal welfare. The corporate has cast a major partnership with The Soi Canine Basis, specializing in essential points like animal welfare, sterilization and vaccination of animals, rescuing canine from the meat commerce, and rehoming them internationally. This collaboration displays Kelly & Co’s dedication to creating a constructive influence within the international group, extending its affect past the pet meals trade.

Freeze-dried or air-dried uncooked pet meals, treats and toppers predominated amongst new merchandise in 2023 on the World Pet Expo in Orlando final 12 months.

Freeze-dried and air-dried pet consumables meet client calls for for uncooked meat elements with out the refrigeration wants, contamination dangers and different elements of contemporary uncooked pet meals. Freeze-drying pet meals elements makes them self-stable with out utilizing excessive temperatures that may degrade nutritional vitamins and different dietary chemical compounds in pet meals. Air-drying pet meals elements does contain heating, so it might function a devoted kill step. Each freeze-drying and air-drying end in a pet meals that may be simpler to move, retailer and deal with for each retailers and pet homeowners.

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