Tailored from a press launch.
BARK is increasing its consumables enterprise with the launch of its first full assortment of seven distinctive canine deal with flavors. The Snack Pack from BARK options treats impressed by basic breakfast cereals with corresponding mascots and surprises in each field. The deal with assortment, together with 4 flagship 10-ounce bins and three resealable 10-ounce luggage, is now accessible in Goal shops, on track.com and on bark.co.
With new recipes developed by BARK’s group of pet food specialists and nutritionists, the gathering gives a wide range of meat and allergy-friendly choices in crunchy and soft-baked textures, and all are freed from synthetic preservatives, corn and soy:
- Frosted Socks: Crunchy, yogurt berry canine treats made with actual fruit and yogurt
- Fruity Toot Loops: Crunchy, combined berry canine treats made with actual fruit and nutritious grains
- Go Nuttys: Honey peanut flavored soft-baked canine treats made with nutritious grains
- Fortunate Duckies: A turducken recipe soft-baked canine deal with filled with protein
- Clucky Nuggy Yums: Rooster nugget recipe soft-baked canine deal with filled with protein and nutritious grains
- Beefy Meat Hunks: Gentle and meaty beef recipe canine treats filled with protein and nutritious grains
- Porky Meat Hunks: Gentle and meaty pork recipe canine treats filled with protein and nutritious grains
Designed by BARK’s in-house design group, The Snack Pack product packaging is claimed to be harking back to ‘80s and ‘90s cereal bins, with interactive actions on the again of every field to interact each canine and canine mother and father. Every package deal additionally features a QR code, revealing the prospect to win enjoyable prizes for purchasers together with a free year-long BarkBox, Tremendous Chewer or BARK Shiny subscription, free toys and treats and different surprises.
To coincide with the treats, BARK is releasing plush canine toy variations of every deal with’s mascot, together with Jim Sock, Tooty the Toot, Goober B. Nutty, Fortunate McDuck, Previous Goldie and Hunk Stickman, every offered individually. BARK designed every mascot character with their very own storyline and relationship with canine and their treats, extending the expertise past mealtime to playtime.
BARK mentioned it’s prioritizing rising its consumables enterprise in 2024.
“We’re thrilled to dive deeper into consumables with The Snack Pack launch, which can construct on our rising consumables footprint in each retail and direct-to-consumer channels,” mentioned Matt Meeker, cofounder and CEO of BARK. “BARK’s success started with our subscription bins, which ship best-in-class and unique toys, top quality treats and entertaining themes that deliver pleasure to hundreds of thousands of canine and their mother and father. We’re bringing that very same enjoyable and innovation to retail pet aisles to introduce much more canine mother and father to BARK and our rising product portfolio.”
