Tailored from a press launch.
In response to a current report from the Central Affiliation of Zoological Specialist Corporations (ZZF), a Deutsch pet commerce and business affiliation, Germans love life with animal companions. In 2023, 34.3 million canines, cats, small animals and pet birds lived in German households. There have been additionally quite a few animals in terrariums and decorative fish in aquariums and backyard ponds.
In response to the report, total, 45%, nearly half of all households, have not less than one pet. These outcomes got here from a consultant survey that the market analysis institute Skopos carried out for the Pet Provides Business Affiliation (IVH) eV and the ZZF in 5,000 households.
Cats stay the most well-liked pet
The cat remains to be Germany’s primary pet: a complete of 15.7 million of them lived in 25% of German households in 2023. In 42% of all cat-owning households there have been two or extra cats at residence.
Canines are additionally well-liked: of the ten.5 million canines in 21% of households, 43% are blended breeds. 5 % of households lived with 4.6 million small animals equivalent to rabbits, guinea pigs, hamsters and mice.
The variety of decorative birds, equivalent to parakeets, canaries and small parrots, was 3.5 million in 3% of households in 2023. Throughout the identical interval, there have been 2.2 million aquariums in 4% and 1.3 million backyard ponds with decorative fish in 3% of households and 1.2 million terrariums in 2% of households.
“Canines, cats and the like can tremendously enrich the lives of ‘their’ folks,” mentioned Norbert Holthenrich, president of the ZZF. “The prerequisite is that they really feel comfy and are cared for based on their wants. We’re all of the extra happy that the overall variety of pets stored in households in Germany has remained secure at a excessive stage over the previous few years.”
Pets are significantly well-liked with households with youngsters
In 2023, 67% of all households with youngsters had an animal dwelling with them. As well as, pets may also be discovered in lots of single households: 33% of all singles had a pet in 2023. As well as, based on a survey by market researchers, in 2023 not less than two species of pets had been stored in 14% of all households.
Many pets dwell in multi-person households
In response to the report, most pets in Germany dwell in multi-person households. The proportion of two-person households is 35%, the proportion of households with three folks or extra is 36%. Moreover, 29% of pet homeowners dwell in single-person households.
Age of pet homeowners nearly unchanged
The age construction of pet homeowners has hardly modified over the previous couple of years. In 2023, many animal lovers had been nonetheless of their center age: 19% had been 30 to 39 years outdated, 18% had been within the 40 to 49 age group and 22% had been within the 50 to 59 12 months outdated group. The proportion of pet homeowners as much as 29 years of age was 16%. At 25%, pet homeowners over 60 continued to be the most important group.
Gross sales for feed and provides growing
The German pet business continued to develop positively in 2023 regardless of a usually tense financial scenario. With complete gross sales of €5.616 billion (US$6.05 billion) in 2023, stationary specialist and meals retailers recorded a gross sales enhance of 9.5% in comparison with the earlier 12 months.
Gross sales for ready-to-eat meals amounted to €4.495 billion (US$4.484 billion). Provides and equipment got here to €1.121 billion (US$1.2 billion). Added to this had been €1.316 billion (US$1.42 billion) from on-line buying and selling and €161 million (US$174 million) for wild chook meals. The whole turnover of the German pet business in 2023 was round €7.1 billion (US$7.54 billion).
Within the pet meals sector, gross sales elevated in nearly all pet segments. “The explanations for this will definitely be partly attributed to elevated demand,” mentioned IVH chairman Georg Müller. “The rise in gross sales primarily displays the businesses’ elevated prices for vitality, uncooked supplies, packaging and transport.”
General, the pet market has held up very nicely in 2023, Müller and Holthenrich conclude from the financial information — regardless of tough financial circumstances with excessive vitality costs and vital inflation.
