The UK-based Pets Selection has acquired premium vegan canine model HOWND from Energy Pet Manufacturers. Starting August 5, Pets Selection shall be answerable for HOWND’s line of meals, treats and pet care merchandise.
HOWND, which gives a complete vary of plant-based moist and dry pet food, wellness treats, and cruelty-free licensed pet care merchandise, will now be part of Pets Selection’s household of pet manufacturers choices, together with Webbox, Bob Martin, Felight, TastyBone and Vet’s Kitchen. Pets Selection provides companions within the grocery, impartial and pet speciality sectors and ecommerce with high-quality merchandise in a wide range of codecs. It plans to make use of this newest acquisition to develop its share of the premium and superior vitamin sectors.
“That is one other improbable acquisition for Pets Selection as we proceed our drive into product premiumization,” stated Tony Raeburn, CEO of Pets Selection. “HOWND will give our firm an entrance into the quick rising plant-based sector and strengthens our dedication to sustainability and animal welfare. We stay up for leveraging HOWND’s established market presence and intensive and dependable buyer base, additional solidifying our place as a pacesetter within the pet care business.”
The acquisition may even imply clients and listings alike will profit from Pets Selection’s distribution community, stated Raeburn.” HOWND will complement our current portfolio of rising manufacturers coming into us into one other rising Premium sector of the market,” he stated.
Co-founders of HOWND, Mark Hirschel and Jo Armit stated they’ve taken immense pleasure over the past decade in constructing HOWND into a number one and trusted moral pet care model. “The choice to turn into a part of the Pets Selection household is a strategic milestone that aligns completely with our imaginative and prescient. We are actually excited to see HOWND flourish below Pets Selection’s stewardship,” they stated.
