Muenster Milling Co., a producer of freeze-dried and extruded pet meals primarily based in Denton, Texas, U.S., has launched a brand new product format that’s designed to allow main manufacturers and retailers to deal with shoppers’ demand for high-nutrition pet meals at an reasonably priced value.
Muenster’s kibble plus providing combines the corporate’s three core manufacturing capabilities – together with extruded kibble, freeze-dried proteins and mixing – into one format to additional gas the freeze-dried and kibble plus class, one of many fastest-growing segments of pet meals. In line with the corporate, retail gross sales for the phase have been US$1.2 billion within the 52 weeks ending July 2024, up 17% over the prior-year interval.
“Given our distinctive capabilities to provide and mix each extruded product and freeze-dried inclusions, kibble plus turned an apparent platform for us to deal with the wants of pet house owners on this fast-growing phase,” stated Jim Holdrieth, CEO of Muenster. “Because the main supplier of co-manufacturing and personal label improvement within the freeze-dried class, our capabilities supply main manufacturers and retailers the power to combine and match kibble and freeze-dried in a logistically cost-effective method. Moreover, our funding into business main high quality requirements and procedures offers manufacturers the peace of thoughts realizing that we’re primary on all manufacturing of the completed product.”
Freeze-dried meals are an affordability problem for hundreds of thousands of pet house owners, with a retail value per pound averaging $36, in comparison with $2.50 for typical kibble. Kibble plus creates a extra reasonably priced means for pet mother and father to supply the dietary advantages of freeze-dried. Pet mother and father can affordably construct a extra nutritious bowl for his or her furry relations for a modest premium to common kibble.
“We’re excited to be a one-stop companion that may produce and mix kibble with freeze-dried inclusions for our prospects,” stated Dave DeLorenzo, Muenster’s VP of gross sales, advertising and commercialization. “Our new freeze-dried facility has a sophisticated mixing system that may mix a number of freeze-dried inclusions with numerous revolutionary shapes of kibble that ensures well-distributed, gently combined meals. Mixed with our high-speed packaging options from 1oz samples to giant baggage, our prospects can ship a freeze-dried feeding expertise at an accessible value level, offering vital worth to pet mother and father.”
In March, Muenster Milling opened a freeze-dried pet meals facility in Denton. Leveraging Muenster’s present kibble extrusion capabilities, the ability has automated mixing and mixing gear to provide kibble plus and freeze-dried plus product codecs.
Based in 1932, Muenster Milling is a producer of freeze-dried pet meals, treats and inclusions, in addition to kibble. The corporate gives contract manufacturing and personal label options for main manufacturers and retailers.
Tailored from a press launch.
