Ollie, a contemporary pet food subscription firm, has acquired DIG Labs, an AI-powered diagnostic agency specializing in real-time pet well being screenings, together with stool evaluation, weight administration and extra. As well as, Ollie is introducing its new Foodback Loop, a proprietary data-driven course of designed to boost product growth and feeding algorithms for more healthy canines. DIG Labs cofounder Tara Zedayko will be a part of Ollie as chief scientific Oofficer, overseeing the Foodback Loop initiative, analysis and product innovation.  Â
Final fall, Ollie partnered with DIG Labs to launch free app-enabled Well being Screenings. These screenings, which permit members to submit photographs for knowledgeable evaluation of their canine’s digestion, weight, pores and skin and oral well being, have been extensively embraced by Ollie customers. Because the function’s introduction, 89% of members discover it invaluable, and 86% report elevated confidence in feeding Ollie. With DIG Labs’ know-how now in-house, Ollie plans to increase its AI and machine studying capabilities to boost well being screenings, meals analysis, and portion-feeding algorithms.
Enhancing recipes through Foodback Loop
Ollie, utilizing thousands and thousands of real-time knowledge factors, is enhancing its contemporary pet food choices by personalised experiences and the event of its proprietary Foodback Loop course of. This method permits Ollie to suggest tailor-made meals and parts for every canine, bettering members’ experiences with options like portion management and weight loss program transition screenings. Recipe growth and refinement shall be launched by new initiatives together with weight packages, custom-made experiences for puppies, recipe optimization for supreme stool well being, and extra.
Preliminary findings present important enhancements in canine well being: 75% of canines obtain wholesome stool inside one to 2 weeks of beginning Ollie, and Ollie’s weight screenings reveal that canines are extra usually obese than homeowners notice. These insights have guided Ollie in prioritizing its product roadmap, resulting in the event of digitized wholesome weight packages to assist canines obtain and preserve supreme weight, whereas additionally figuring out key alternatives to boost its meals recipes for an improved general expertise for canines.
“Pet guardian demographics are shifting to youthful generations, and with the acquisition of DIG Labs, we’re assembly their demand for tech-enabled and personalised merchandise to enhance the standard of life for his or her pets and themselves,” mentioned Nick Stafford, Ollie CEO. “We’re the one pet meals firm making a direct data-led hyperlink between what we’re feeding our canines and their well being outcomes by particular person pet knowledge on stool, weight, pores and skin and coat, and enamel and gums.”
In accordance with the corporate, Ollie’s veterinary professionals have carried out well being screenings for greater than 25,000 canines, utilizing AI classification fashions skilled with over 100,000 photographs to evaluate key well being indicators resembling pores and skin, coat, stool, dental well being, and weight. With the acquisition of DIG Labs and enhanced data-driven capabilities, Ollie is about to additional its mission of serving to pet homeowners ship personalised care and help for his or her canines.  Â
Tailored from a press launch.
