With insights from over 20,000 pet mother and father (canine and cat homeowners) throughout 20 international locations, the Mars World Pet Dad or mum Research delves into the evolving wants of pet mother and father, together with generational variations in possession, the commonest breeds, and new perception into the ache factors pet mother and father all over the world expertise in the present day.
With pet possession identified to be on the rise and other people contemplating pets probably the most essential issues of their lives, the outcomes sign a brand new period of pet mother or father centricity, the place the emotional connection between a pet mother or father and their pet is stronger than ever.
“Nearly half (47%) of these surveyed are first-time homeowners, signaling a brand new period of pet mother and father,” stated Ikdeep Singh, international president of Mars Pet Diet. “We all know that pet mother and father are evolving, and we have to evolve with them, which implies embedding pet mother or father centricity into our DNA to rework the expertise and construct lifelong relationships with the 455 million pets and pet mother and father we attain.”
One merchandise of be aware from the examine focuses on sustainability. In keeping with the survey, 45% of pet mother and father contemplate sustainability a key merchandise when buying pet meals. It was famous the sustainability sentiment was significantly robust amongst Technology Z (Gen Z), indicating a shift towards extra sustainable and ethically produced merchandise.
Puppies and kittens, males versus ladies
In keeping with the examine, pet mother and father are clearly dedicated to their pets, with greater than one-third (37%) of canine and cat homeowners contemplating their pets a very powerful factor of their lives. The share is even increased amongst Gen Z (45%) and Millennials (40%).
There is a choice towards kittens and puppies: 84% of canines and cats are acquired earlier than the age of 12 months. Essentially the most generally owned international canine breeds are Labrador (6%), Chihuahua (6%) and Golden Retriever (5%), and essentially the most generally owned international cat breeds are Persian (16%), British Shorthair (11%) and Siamese (9%).
At present, cat possession is extra widespread than canine possession globally, with extra males (52% male versus 48% feminine) being cat homeowners. The choice to get a pet is enormously influenced by these closest, with household (26%) as the first affect, adopted by associates (21%), social media (13%), on-line search (13%), and veterinarians (11%).
Canines and cats play pivotal roles of their mother and father’ lives. Of these happy with their pets, canine homeowners recognize unconditional love (50%) and household completeness (49%), whereas cat homeowners recognize the leisure (48%) and stress reduction (44%) their four-legged associates convey. Being a pet mother or father, nevertheless, additionally brings challenges: 32% really feel responsible about leaving their canines and cats alone, and solely 42% discover their neighborhoods very pet-friendly, with an extra 26% of pet mother and father claiming they discover the concept of touring with their pets demanding/difficult.
“We’re at all times engaged on the subsequent huge factor in pet parenting, utilizing the insights from this examine to constantly innovate and adapt to unravel pet mother or father ache factors,” stated Singh. “Pet mother and father aren’t born – they grow to be, which is why we should guarantee they’ve the recommendation, steering and help they want alongside each step of their journey.”
In regards to the survey: Mars commissioned Ipsos to to conduct a web based survey in 20 markets with greater than 20,000 canine/cat homeowners and non-owners (with a minimal of 500 cat mother and father and 500 canine mother and father in every market). Markets included Canada, U.S., Mexico, UK, Germany, France, Italy, Spain, Türkiye, Poland, Brazil, South Africa, India, Thailand, Indonesia, Philippines, China, Japan, Australia and New Zealand.
In keeping with Petfood Trade’s prime firms database, Mars Petcare’s annual income in 2023 reached US$20 billion. Nevertheless, this determine was an estimate, because the firm is privately owned. Mars Petcare is without doubt one of the prime two pet meals firms. Its almost 50 pet meals manufacturers embody a number of billion-dollar manufacturers.
Tailored from a press launch.
