Antelope, a supplier of premium pet care services, acquired My Excellent Pet, a model of ‘gently cooked’ canine and cat meals based in 2007 by Karen Neola.
My Excellent Pet makes nutritionally balanced pet meals crafted from components corresponding to beef, turkey, broccoli and cranberries. The model employs a mix of cooked meat and uncooked veggies, finely floor to assist digestion. The ensuing blended meals is shaped into bars and frozen, eliminating the necessity for preservatives. Complying with the requirements set by the Affiliate of American Feed Management Officers (AAFCO), My Excellent Pet meals are produced in a human food-safe facility owned and operated by the model.
“At Antelope, we’re at all times aiming to find the highest high quality pet merchandise so as to add to our roster of choices. After we got here throughout My Excellent Pet, I used to be deeply impressed by their product high quality and Karen’s dedication and keenness for providing premium solution-based pet meals,” Wendy Wen, Founder and CEO at Antelope, mentioned in a press launch. “I acknowledge the large potential for progress and the chance to additional elevate the requirements of pet care and we’re thrilled to be their strategic companions.”
Antelope’s resolution to however My Excellent Pet stems from the latter’s deal with pure components and sustainability. These values resonate with earlier acquisitions, together with Bocce’s, Tremendous Snouts, Ark Naturals and Doggo. Following their partnership with Alpine Traders in Could 2021, Antelope has pursued a transformative buy-and-build technique, buying pure pet consumable manufacturers and aiding of their progress. The corporate stays steadfast in upholding the very best requirements of high quality and buyer satisfaction because it expands its portfolio. By the buy-and-build technique, Antelope is devoted to fostering the expansion of those manufacturers and supporting their mission to supply pure, high-quality pet care.
