Within the fourth quarter of 2023, BRF’s pet meals division elevated 1.8% over the identical quarter in 2022. Superpremium pet meals fueled this progress, in addition to BRF’s first pet meals gross sales in Ecuador and the United Arab Emirates.
Superpremium manufacturers Biofresh and Guabi Pure expanded their share of pet gross sales in 2023 in comparison with the earlier yr, rising above market charges, based on the corporate. BRF’s cat meals class grew in quantity by double-digits.
“To stimulate progress, GranPlus, the Particular Premium model, debuted with an promoting marketing campaign on broadcast tv, whereas Biofresh launched an unprecedented marketing campaign in partnership with a brand new promoting company,” BRF representatives wrote in monetary paperwork. “This marketing campaign bolstered its high quality attributes as a superpremium pure model, made with recent components.”
About BRF within the pet meals trade
Annual income for BRF’s pet meals division reached US$240,000,000 in 2022, based on Petfood Trade’s prime firms database. One of many world’s prime poultry, compound feed producers, BRF, entered the Brazilian pet meals market in 2021 with the acquisitions of established producers Hecosul and Mogiana Alimentos. The firm paid R$1.35 billion (US$234 million) for the 2 firms. BRF stated the acquisitions gave it 10% of the Brazilian petfood market.
Hercosul produces and distributes dry and moist canine and cat meals, with manufacturers akin to Biofresh, Three Canines, Three Cats, Primocão, Primogato, Apolo and Átila. It has crops in Ivoti and Vacari in Brazil and a new plant in Doctro Jaun Leion Mallorquin, Paraguay.
Mogiana’s product portfolio contains superpremium Guabi Pure, Gran Plus within the excessive premium phase, Faro within the premium phase, in addition to the Herói and Cat Meal manufacturers in the usual phase. The corporate operates with a robust presence within the southeast area, along with exporting merchandise to nations within the Caribbean, Europe and South America. For this objective, the corporate has two manufacturing items in Campinas and Bastos, Brazil.
