Genetics and administration are on the forefront of concentrating on the Licensed Angus Beef model however speaking beef worth propositions to cattlemen guides knowledgeable enterprise selections.
To carry essentially the most related manufacturing and financial data to cattlemen, Licensed Angus Beef (CAB) employed fifth-generation rancher Lindsay Graber Runft as director of producer communications.
Runft oversees communications technique and leads the model’s producer-facing messaging for seedstock breeders, business cattlemen, cattle feeders and allied trade organizations as CAB continues working to strengthen its relationship with those that provide the model.
“Offering customers with the very best high quality beef doesn’t simply occur by probability. It takes initiative and focus by these elevating and feeding cattle with a watch towards continuous progress and enchancment,” mentioned Melissa Brewer, CAB vice chairman of communications. “With Lindsay’s years of expertise and manufacturing background, we’re excited to have her credibility on our crew main the engagement efforts producers in these areas.”
A local of south-central Kansas, Runft was raised on a small household farming and ranching operation. She graduated from Kansas State College with a bachelor’s diploma in agriculture, double-majoring in agricultural communications and animal science. Runft earned a grasp’s diploma in agricultural communications from Texas Tech College, with analysis focuses on media market analysis and disaster communications.
For greater than a decade, Runft has served the livestock trade’s communication wants and elevated the voice of beef producers. Previous to becoming a member of the model, she was government director of the Livestock Publications Council and a public relations guide for purchasers, corresponding to Kansas Beef Council. Her expertise additionally contains main communications efforts for Livestock Advertising Affiliation and managing artistic companies for Hereford Publications, Inc.
“Licensed Angus Beef is thought for its high-caliber work, progressive management and glorious tradition,” Runft mentioned. “I’m thrilled to be becoming a member of the powerhouse communications crew on the model and stay up for persevering with to serve the meat trade by means of strategic communication efforts.”
Runft began with the model on Sept. 12, 2022 and serves as the purpose contact for all producer-facing communications for CAB.
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