A U.S. Meat Export Federation-designed coaching program developed to assist Colombian butcher outlets enhance gross sales of U.S. purple meat is increasing into the foodservice sector to work instantly with Colombian eating places. The Butcher Store Program, developed for stores owned by importers, is a coaching and analysis initiative designed to enhance meals security practices, customer support requirements, product dealing with, packaging and merchandising. These enhancements result in identification and differentiation for U.S. beef and pork, and in the end enhance gross sales.
Launched in mid-2021, 20 importers and 61 butcher store retailers in 11 cities now take part in this system with many extra on a rising waitlist.
“There was great demand from importers for the in-store coaching that comes with the Butcher Store Program,” says USMEF Commerce Specialist Maria Isabel Ruiz. “And as we work to extend the presence of U.S. pork and beef within the foodservice sector, we have now discovered there are related wants amongst eating places for this kind of coaching.”
As with the retail program, USMEF will work instantly with importers and their foodservice purchasers on the right dealing with and defrosting of frozen merchandise together with schooling concerning the versatility and superior taste of high-quality cuts of U.S. purple meat. Ruiz says the coaching additionally supplies alternatives to debate culinary developments, share within the growth of latest menu concepts and to show the worth of figuring out U.S. origin to customers. USMEF promoted U.S. pork and beef in La Ruta Gastronómica, a culinary tour which celebrates and promotes advantageous eating and regional cuisines in predetermined Colombian cities.
“We discovered from working with high eating places throughout La Ruta Gastronómica final yr that coaching and schooling associated to high-quality U.S. meat can also be wanted in eating places,” provides Ruiz.
Ruiz says La Ruta Gastronómica features a very strong social media element. U.S. pork and beef benefited from nice publicity to customers final yr as a center-of-the-plate possibility and USMEF will once more take part in 2023. U.S. pork and beef dishes might be featured in top-flight eating places in Monteria in June, Cartegena in July, Cali in late August and Medellin in late October.
Funding for the retail and foodservice coaching packages and culinary tour is supplied by the Nationwide Pork Board, the Beef Checkoff Program, and the corn checkoff and soybean checkoff packages.
