As a part of its worldwide enlargement efforts, Czech pet meals maker Vafo Group has taken over Austria’s PetCo GmbH, including quite a few pet meals manufacturers to its rising portfolio.
“Vafo Group has acquired a majority stake within the Austrian firm PetCo GmbH,” Tereza Alvarez Sone, the advertising supervisor of Vafo, advised Petfood Trade. “With this acquisition, we’re gaining new pet meals manufacturers corresponding to Wow, Canine’s Love, and Cat’s Love, which have already got a major share of the Austrian market and nice potential for additional development,”
Vafo Group stated that PetCo Group is a number one producer of premium pet meals targeted on the DACH area which contains the German-speaking international locations of Germany, Austria, Switzerland.
“The settlement brings collectively two profitable family-owned companies with a mixed annual turnover exceeding 600 million euros” or round US$662.5 million which gives “a strong basis for sustainable development within the DACH area,” in line with the Czech group.
The worth of the most recent acquisition was not disclosed.
On the similar time, the Czech pet meals enterprise is increasing the group’s supply with the current market launch of meaty pouches for canines launched beneath its Brit Premium by Nature model.
The corporate stated in a press release that the 4 variants it’s introducing to the market embody fillets in gravy hen with inexperienced peas, fillets in gravy with lamb and inexperienced peas, fillets in gravy with beef and carrot, and fillets in gravy with turkey and carrot for puppies and juniors.
“Brit Premium by Nature premium pet meals gives balanced vitamin for pets. Along with dry meals, sausages, treats, and canned meals, this time the household is rising with meaty pouches for canines,” the Czech enterprise stated in a press release.
“Every pouch comprises 85% actual meat fillets complemented by premium, locally-sourced greens. This excessive meat content material ensures that your canine receives solely the most effective, whereas the greens play a significant position in selling a balanced eating regimen, enhancing general well being and vitality,” in line with Vafo Group.
VEGDOG Pops are gentle, low-fat treats for canines.VEGDOG
German vegan pet meals specialist expands product portfolio
German vegan pet meals model VEGDOG has rolled out a brand new product, VEGDOG Pops, that are gentle, low-fat treats for canines.
In a press release offered to Petfood Trade, VEGDOG describes its new product as a “reward with lower than one calorie per pop and have been specifically developed to fulfill the wants of recent canines. They’re ultimate as an environment friendly coaching snack and crunchy reward for between meals.”
“VEGDOG is positioning itself as the one provider of potato-based canine popcorn in Germany, setting itself aside from its opponents, who principally depend on rice,” famous the producer. “The brand new snack underlines the corporate’s pioneering position available in the market for vegan pet food. The Pops not solely style nice, but in addition use far fewer sources in manufacturing, are simple to digest and are due to this fact additionally appropriate for delicate canine stomachs.”
The corporate says it produces VEGDOG Pops at a manufacturing facility situated in northern Germany.
The treats “encompass simply three elements, particularly potato flour, pea starch and brewer’s yeast,” the enterprise added. “With a fats content material of lower than 1% and fewer than one calorie per pop, the treats are good for coaching.”
VEGDOG Pops are priced at a value of €2.29 (US$2.53) for a package deal which comprises 20 grams, in line with knowledge launched by the German agency.
VEGDOG is predicated in Munich, within the nation’s southern state of Bavaria. The agency’s product vary is out there for buy on-line, but in addition by means of a pan-European community of shops.
