Elena Boxey, a local of Almont, Michigan, brings a wealth of digital media technique, administration, and content material creation to the Choose Sires communications division. In her function as a communications specialist, she will probably be chargeable for analyzing and implementing advertising methods and initiatives for Choose Sires Inc. in addition to the Low Carbon Applied sciences division.
“Elena is a good addition to our rising crew,” mentioned Leslie Maurice, director of communications for Choose Sires Inc. “Her background in public relations, environmental research and sustainability will probably be important as we meet the evolving wants of our farmer-owners and create sources and promotions to coach our crew members, prospects and shoppers.”
Following her commencement from Michigan State College in Could 2019, Boxey started working for United Dairy Trade of Michigan as a communications supervisor. She developed advertising initiatives and social media methods to advertise the voice of Michigan dairy farmers and educate client audiences. Boxey was instrumental in growing the model’s voice and key messaging. Most lately, she gained expertise at an agricultural advertising company the place she led consumer account content material execution and delivered cohesive multi-channel methods. All through her undergraduate research and post-graduate profession, Boxey refined her craft and gained huge experiences in promotion, outreach, advertising technique and occasion planning. Her experiences will complement the objectives of Choose Sires Inc. and Low Carbon Applied sciences and the aspirations of the communications division.
Based mostly in Plain Metropolis, Ohio, Choose Sires Inc., is the most important world A.I. cooperative and is comprised of six farmer-owned and -controlled native organizations in the US. Because the trade chief, it offers extremely fertile semen, in addition to excellence in service and applications to produce dairy and beef producers with the world’s greatest genetics.
