I used to be invited by Alison Carmichael and the group at Jelly London to collaborate on this marketing campaign for Entire Earth’s new peanut butter ‘drizzler’, whether or not it’s toast, making a satay sauce or topping some porridge this can be a nice no nonsence addition to the pantry.
Alison labored on a number of headlines that permit the path of peanut butter to loop and curve into stunning hand written lettering masterpieces, it was my job to make sure they stayed 3D and the puzzle of assorted crops, loops and squiggles labored with ease in addition to capturing the pack shot too.
High work from Alison and beautiful to work with Ross Body at Jelly once more too. This was my first gig with new agent Peter Bailey and group and it went off as easily because the peanut butter. Thanks as ever to Mr Weight loss program Coke Nick Warner and incredible retouching from Barry Craig.
