Monday, December 25, 2023
HomeMeatEuropean Fee fund to advertise agrifood merchandise in 2024

European Fee fund to advertise agrifood merchandise in 2024



Adopting a 2024 promotion coverage work programme, the EC will plough the multi-million-euro funding​ into creating new market alternatives for the agrifood sector.

“For 2024, the work programme​ comprises a price range of €185.9m for co-finance promotion actions designed to lift consciousness of EU agricultural merchandise’ high quality, gastronomic traditions, and dietary and sustainability options,” Olof Gill, spokesperson for commerce and agriculture on the European Fee (EC), advised FoodNavigator.

Whereas a welcome signal of assist and progress in pursuing agrifood improvement, the €185.9m quantity is similar as 2023.

“The price range must be strong and preserve its capability for adaptation to reply to ongoing challenges,” Ignacio Sanchez Recarte, Secretary Normal on the Comité Vin, which represents the European wine sector and carefully follows the Promotion File, advised FoodNavigator. “But, it’s price mentioning that the price range in 2020 was nearer to €200m.”

Optimistic variations are current within the 2024 EU agrifood promotion coverage, nevertheless. Sanchez experiences there may be “no discriminatory standards towards alcoholic drinks and purple/processed meat put ahead because it was achieved within the 2023 preliminary proposal, beneath the ‘relevance’ sub-criterion throughout the award standards evaluation”.

Allocating budgetary spend

Via its capital injection, the EC goals to develop prospects for farmers and the broader meals sector within the EU and assist them in sustaining their current work. Together with boosting sustainable agricultural product manufacturing and consumption, the promotion coverage strives to assist the EU agrifood sector’s sustainable restoration in a difficult financial context.

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