French pet meals producer réglo is creating insect-based dry canine and cat meals as a substitute for meat- and fish-based merchandise, and is readying so as to add new merchandise to its portfolio, in keeping with Basile Laigre, chief govt and founder.
The corporate is decided to develop its product vary of dry meals for canine, cats, puppies and kitten, but additionally desires to protect the model’s status of a producer centered on pet food in addition to on sourcing native elements to make high-quality merchandise, he mentioned.
“We stay specialised in pet food. It’s produced within the southeast of France with using native elements. We plan so as to add hemp oil to our product vary, which is a veggie different to salmon oil, and likewise treats and dental sticks for canine,” Laigre mentioned. “We’ve skilled robust and regular progress since our launch in the summertime of 2020. Our pet food has all the time been our hottest product,” he mentioned.
As the corporate is witnessing a rising demand for its merchandise, it’s at present capable of produce about 1,500 tons of merchandise per 12 months at its manufacturing unit in France’s Occitania area.
Give attention to the French pet meals market
When it comes to increasing to different international locations throughout Europe, Laigre mentioned that, beneath réglo’s technique, the family-owned firm will proceed to develop its gross sales solely within the French market. There are two causes behind such a technique.
“It requires lot of labor to boost model consciousness and develop a powerful distribution community in an effort to make the firm extremely worthwhile in France, our essential market which can also be the most important in Europe,” Laigre mentioned. Secondly, “in our opinion it doesn’t make sense to export a neighborhood and sustainable product.”
Laigre mentioned in an earlier interview that he arrange the pet meals enterprise in June 2020, aiming to supply French pet homeowners with moral and sustainable options to conventional pet meals. The corporate says its insect-based merchandise present pets with the required every day consumption of proteins, fat, acids, in addition to minerals.
