VEGDOG, a vegan pet food model made in Germany, accomplished an funding spherical of about €3.5 million (US$3.9 million) in late 2022 and is at present investing the secured funds to broaden its product vary, improve capacities and develop to new markets, in accordance with co-founder Tessa Zaune-Figlar.
“We are investing closely in new workers, upgrading the web site and enhancing our logistics,” she stated. “We now have launched numerous new merchandise this 12 months and are at present making ready extra — for instance, the launch of a brand new snack for joint well being, VEGDOG mobilities. Additional actions are deliberate.”
Zaune-Figlar added that the vegan pet food model gives a broad portfolio of nutritionally full dry and moist pet meals, in addition to an unlimited vary of snacks and dietary supplements, all 100% plant-based. “In product improvement, we work along with our workers veterinarians and take under consideration excessive scientific requirements in addition to the present analysis scenario,” she stated.
Rising plant-based pet meals market
VEGDOG is headquartered in Munich, within the nation’s southern state of Bavaria. The firm’s product vary is accessible for buy on-line, in addition to via a pan-European community of shops.
The German producer is benefiting from the optimistic outlook for the world’s plant-based pet meals market, as indicated by a report by U.S. consultancy Future Market Insights. The worldwide marketplace for such merchandise is predicted to develop at a strong compound annual development price of 9.2%. “The market is anticipated to carry a income of US$57.43 billion in 2023,” in accordance with the report. “The market is valued at US$26.01 billion in 2022.”
International growth plans for VEGDOG
Requested in regards to the firm’s main geographical space of enterprise, Valerie Henssen, the firm’s different co-founder, stated VEGDOG at present operates inside Europe’s key German-speaking markets. “We’re specializing in Germany, Austria and Switzerland. Growth into different worldwide markets is being ready,” Henssen defined.
With its growth plans in thoughts, the German firm is at present recruiting a quantity of latest staff. The out there positions cowl administration, gross sales, knowledge and advertising jobs, amongst others, in accordance with the pet food model’s web site.
