KNOWING WHAT DOESN’T WORK CAN HELP YOU FIND WHAT DOES WORK!
Now all these many months later, I can see that the fake pas of the primary e-book cowl design was an necessary stepping stone on our option to discovering a canopy we each did agree on. You see, after the presentation of the preliminary e-book cowl design, I knew I needed to be very clear, not solely about my want to be concerned within the e-book design course of, but additionally on my imaginative and prescient for the e-book cowl.
Consequently, I wrote a prolonged electronic mail to my editor, Andrew at White Lion, outlining why this cowl wouldn’t work and suggesting new concepts on what path we must always head in the direction of creatively as an alternative. I am delighted to report that Andrew took my issues significantly and, with none pushback, allowed us to begin from scratch collectively, brainstorming a brand new strategy and design for the quilt.
The publishers had been eager for the quilt to characteristic solely typeface, aiming for a life-style slightly than a cookbook really feel (because it’s not a cookbook). They believed this strategy made essentially the most sense from a advertising perspective, enhancing the e-book’s attraction to bookshops and sellers. I used to be glad to observe their lead on this facet, and we rapidly agreed on that a part of the quilt design.
In flip, I emphasised the significance of a canopy that felt extra refined, female, and mature. I used to be therefore eager for a whole change of color manner and font. To obviously convey my imaginative and prescient, I put collectively a moodboard which was shared with the designer. We then had a joined assembly to flesh out all our concepts, and from there the designer set to work!
You’ll be able to see a few of the preliminary e-book cowl designs that arose following our re-direction under. None grabbed me at this stage, however I was excited to begin with a clear slate and after some backwards and forwards with the writer, we felt that the quilt design within the center had potential to show into one thing extra attention-grabbing…
