2/ USE YOUR INSTAGRAM STATS STRATEGICALLY
For those who’ve been round lengthy sufficient you may do not forget that I’d got down to embody extra life-style and inside content material on my weblog and Instagram earlier than. I finally stopped, primarily as a result of it didn’t appear to resonate with my viewers — views dropped, and follower development was minuscule in comparison with once I posted academic meals pictures content material.
Quick ahead to January ‘25 and I made a decision to present inside and life-style content material one other shot solely to see it underperform as soon as once more. At first, it felt like affirmation that this content material simply wasn’t working for me.
However then, I took a nearer look at my stats.
Interior content material wasn’t bringing in hoards of recent followers or raking in tons of likes, however folks had been saving these posts like there was no tomorrow. I’d missed that beforehand and that perception modified every thing. It meant my viewers discovered this content material helpful, even when they weren’t participating with it in the methods I used to be used to measuring success.
Then got here one other realisation: Wanting again on the 12 months I beforehand shared inside content material, I observed that was once I landed a few of my best-paying model collaborations with – anticipate it – inside manufacturers! And as I discussed earlier than, working with manufacturers is one in all my largest objectives for this 12 months!
January’s stats additionally revealed:
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My private content material led to the highest engagement
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A publish that “underperformed” nonetheless introduced in hundreds in income
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My academic content material (which I’m finest identified for) was the one publish that meaningfully grew my viewers
Seeing all of this laid out gave me LOTS of meals for thought. You see, I’d at all times seemed at my stats, however didn’t ever dissect them correctly, focusing solely on follower development and views. This deep dive gave me the boldness I wanted to fantastic tune my content material technique and proceed to extra effectively pursue my objectives shifting ahead.
The takeaway?
Your stats inform a much bigger story than simply likes and follower counts. For those who solely give attention to surface-level numbers, you may miss key insights that would allow you to develop strategically. Look deeper. Determine what’s really driving outcomes and align your Instagram technique accordingly.
Now, the query is, are you taking a look at your stats the correct manner too?
