Impressed Pet Diet (IPN), an unbiased UK pet meals firm managed by CapVest Companions, has introduced the acquisition of Butcher’s Pet Care (BPC), a producer of moist pet meals. Phrases of the transaction usually are not being disclosed, nevertheless it’s anticipated to be accomplished within the fourth quarter of 2024.
Based mostly within the UK, BPC was based in 1983 and affords moist canine and cat meals merchandise underneath three manufacturers: Butcher’s pet food, reasonably priced high-quality, naturally nourishing meals for canines; Blink!, a premium pure moist cat meals model; and Traditional, an reasonably priced, pure, full cat meals model. The corporate additionally manufactures own-label pet meals for a variety of shoppers, together with multiples and specialist pet outlets, and holds a longtime place in Poland. BPC operates a 385,000-square-foot manufacturing and distribution facility situated in Crick, Northamptonshire.
“Becoming a member of forces with IPN and CapVest is a incredible alternative for Butcher’s,” mentioned Tim Watsham, CEO of BPC. “Collectively, we share a ardour for offering the perfect vitamin for pets and a dedication to excellence. We look ahead to leveraging IPN and CapVest’s assets and experience to pursue our development ambitions and proceed delivering high-quality merchandise to our prospects.”
New CEO to steer joined firm
IPN has additionally introduced it is going to appoint Arthur van Benthem as CEO of the group, which may have mixed product sales of roughly £350 million (US$461.7 million), predominantly comprising branded merchandise. Van Benthem will lead IPN’s development technique and has intensive expertise working with administration groups and personal fairness homeowners to develop and develop worldwide companies. With a background in gross sales and advertising, he has held govt management roles throughout a number of markets in EMEA, U.S. and the Asia/Pacific area with firms comparable to Unilever, Coca-Cola Firm, Royal FrieslandCampina, Imperial Manufacturers and most not too long ago Dunlop.
“Butcher’s model portfolio and enterprise is extremely complementary to IPN and according to our imaginative and prescient and technique to develop the enterprise and create a portfolio of pure, moist and dry pet meals manufacturers with superior vitamin, which is reasonably priced and accessible to all pet homeowners,” mentioned Van Benthem. “Strategically, it additionally gives us with a longtime platform and alternative to develop our presence within the rising European pet meals market.”
Headquartered in Thirsk, North Yorkshire, IPN is finest recognized for its high-quality pure canine meals and pet treats underneath the Harringtons and Wagg manufacturers. In 2020, the corporate was acquired by worldwide funding agency and buy-and-build specialist CapVest, which subsequently acquired Pet Meals UK, which affords branded premium canine and cat pet meals manufacturers Barking Heads and Meowing Heads, in 2021.
“Butcher’s is a good addition to the IPN platform, making a enterprise of higher scale and presence throughout a variety of classes, channels and buyer segments. It additionally creates a strong platform to pursue additional natural and acquisition-led development with a specific give attention to Europe and we’re delighted to have a CEO of Arthur van Benthem’s caliber prepared to steer this plan together with his intensive model, monetary, technique and management expertise,” mentioned Kate Briant, senior accomplice at CapVest. “This deal is a good instance of CapVest’s ardour for constructing robust, differentiated world firms by means of important funding in folks, know-how, innovation, and capabilities.”
In accordance with Petfood Business’s Prime Firms, Impressed Pet Diet (previously Wagg Meals) is the U.Ok.’s largest unbiased producer of dry pet meals. Butcher’s Pet Care makes a speciality of pure, moist pet meals that is freed from cereal, soya and gluten, and incorporates no synthetic coloring, flavoring or preservatives. It claims to be the third-largest pet meals producer within the UK.
Tailored from a press launch.
