European pet meals producer Percuro is experiencing important progress this 12 months, with the model’s gross sales rising by 300% in comparison with 2022, based on Denise Saber, the corporate’s founder. Percuro focuses on sustainable insect protein- and plant-based grownup canine and pet meals. These embrace its Snappies snacks, which have been designed as a low-carbon-pawprint, on-the-go canine deal with, she mentioned.
“Irritation is acknowledged as the basis reason for sickness in each people and animals. Percuro has addressed this by creating a novel, naturally hypoallergenic components which is low in irritation, the place widespread allergens and inflammatory substances equivalent to beef, hen, wheat, soya and corn are excluded,” Saber mentioned. “As an alternative, we added insect protein to fastidiously chosen plant-based substances together with additional virgin olive oil, yucca and algae oil, greatest identified for his or her life extending, anti-inflammatory advantages.”
Purpose to seize share of premium pet meals market
The model’s goal is to safe “1% of the worldwide premium pet meals market, which equates to greater than US$180 million in revenues over the following three to 5 years,” Saber defined. “We’re facilitating the worldwide progress in demand for Percuro pet meals by persevering with to extend our manufacturing capability at our co-manufacturing services.”
On the identical time, the model is set to develop its Stay Higher Longer pet meals vary, which incorporates Percuro insect protein-based cat meals, with plans to launch it this 12 months, based on Saber.
Percuro co-manufactures its pet meals in Belgium and the Netherlands, she mentioned, including that the corporate additionally applies the philosophy of sustainable growth to its manufacturing actions. “We join our core values with sustainable practices by sourcing virtually all our pet meals substances and all recyclable packaging domestically in Europe,” she mentioned.
International export enlargement additionally taking place
Because it boosts its manufacturing, Percuro can also be advancing its plans to develop its footprint to new markets internationally in 2023, based on Saber. “We export to many areas all through the world, together with Europe, the UK, North America, the UAE and Southeast Asia, with plans to additional develop into thrilling new territories this 12 months.”
