Peyton and Paige Geyser, sisters in Orange County, California, are homeowners and operators of a Wetzel’s Pretzels meals truck and had been longtime followers of the model effectively earlier than they hit the highway.
Peyton and Paige Geyser, sisters in Orange County, California and the proprietor/operators of a Wetzel’s Pretzels meals truck, had been longtime followers of the pretzel model effectively earlier than they launched their cellular bakery enterprise.
Peyton, 24, joined Wetzel’s as a workforce member when she was 16 years outdated and labored on the Ontario Mills company location till heading to school at UC Irvine. Through the summers of 2018 and 2019 she labored as a advertising and marketing intern at Wetzel’s headquarters and in October 2021 was employed as a advertising and marketing supervisor.
Paige boasts a really related journey with Wetzel’s because the 23-year-old additionally joined the Ontario Mills location as a workforce member on the age of 16. She then superior via administration roles and now serves as normal supervisor of the Wetzel’s retailer contained in the Macy’s location at South Coast Plaza.
Now the sisters are homeowners and operators of their very own Wetzel’s meals truck enterprise as effectively.
The model, based in 1994 by Invoice Phelps and Rick Wetzel in Pasadena, California, serves pretzels which are hand-rolled and baked recent. The corporate has grown to greater than 370 bakeries in spots like Disney Springs at Walt Disney World. Its cellular fleet options 18 vans with 17 extra in improvement. In Could, as QSRWeb reported, the model appointed Vincent Montanelli to the function of COO. The Geyser sisters’ meals truck may be present in key vacationer sights and scenic seashores within the southern Orange County space.
Catching meals truck fever
The thought to launch a Wetzel’s meals truck took root when Paige labored the Wetzel’s meals truck on the 2022 Rose Parade Float Fest held on New 12 months’s Day.
“The expertise allowed me to see a number of the operations of operating a meals truck, and from there I used to be impressed to make it occur,” Paige instructed FoodTruckOperator in an e mail interview. “We had been excited by the lengthy strains of friends eagerly ready to get their sizzling, recent pretzels and had been keen on the alternative to have a meals truck of our personal.”
The sister duo is enthralled with the chance to deliver pretzels “to the individuals” from nearly anyplace.
“We will decide the place we’re going to park every day, so it retains the enterprise fascinating, enjoyable and recent,” Peyton stated in an e mail interview.
“As well as, we additionally love the chance to be a part of neighborhood occasions and we love seeing the astonished faces when friends see our truck — we actually get to make individuals’s day,” stated Paige.
Sibling love proves helpful
Each sisters work of their company roles in addition to run the truck, and may be discovered on the truck within the evenings and weekends.
“We’ve assistance on the truck as effectively. Our mother and a few buddies work on the truck once in a while,” stated Peyton.
The siblings stated they’ve at all times been very shut and have spent most of their free time with one another and have even shared the identical buddies.
“Working collectively has been a breeze and we actually work effectively collectively as a result of now we have strengths in numerous areas that contribute to the success of the truck,” stated Paige.
With regards to enterprise roles, Peyton leads social media, neighborhood outreach and total buyer expertise given her advertising and marketing background. She’s typically within the cashier function and interacting with clients.
Paige handles a lot of the back-end operations, from putting orders to coordinating permits in addition to rolling and baking.
Hurdling challenges
Like every enterprise operation there are challenges operating a meals truck. One of many greatest, in keeping with the younger entrepreneurs, is attaining the best allowing for areas and that may imply extra than simply filling out a kind or making a name.
“For instance, in some areas, it is advisable to discuss to the occasion coordinator, property supervisor, town and well being division all earlier than you’ll be able to park there. It positively requires extra analysis and allowing than a typical brick and mortar,” stated Paige.
However these challenges clearly aren’t a deterrent to the Geyser sisters. There are plans to open a family-operated location in Walmart by the tip of summer time and working a meals truck has introduced quite a lot of enterprise classes.
“We positively counsel assigning duties to every member of the family primarily based off their strengths. This permits for every member of the family to have possession over their duties whereas additionally holding the very best stage of effectivity,” stated Peyton.
“Total, we extremely advocate working collectively as a household — now we have created so many recollections collectively within the first few months of proudly owning the truck, and we all know that there are such a lot of extra moments down the highway that we’ll always remember. We’re so grateful for this expertise,” stated Paige.
Judy Mottl is editor of Retail Buyer Expertise and Meals Truck Operator. She has a long time of expertise as a reporter, author and editor masking know-how and enterprise for high media together with AOL, InformationWeek and InternetNews.
