Thursday, September 14, 2023
HomeMeatKantar knowledge exhibits discounter shops rising market shares

Kantar knowledge exhibits discounter shops rising market shares


The newest figures on grocery value inflation have been launched by Kantar, demonstrating that UK shoppers are nonetheless gravitating in direction of discounters whereas they categorical issues over the worth of their procuring.

In keeping with Kantar, 95% of shoppers are nonetheless cautious of the price of their procuring basket regardless of grocery inflation falling.

Grocery value inflation is now sitting at 12.2% for the 4 weeks to third September 2023, with grocer take-home gross sales up 7.4% in comparison with the identical interval in 2022. It is a 0.9% improve from the earlier month, which noticed take-home gross sales up 6.5%.

The Kantar knowledge exhibits that whereas grocery value inflation is at its lowest degree in over 12 months, 95% of client nonetheless expressed issues relating to the impression of rising grocery costs.

Discounters boast massive market share positive factors

Of the UK retail market, Aldi and Lidl have made a few of the largest market share positive factors during the last 12 months.

Lidl gross sales grew by 16% as Aldi gross sales have been at 17.1%, with the discounters taking 17.7% of the sector’s gross sales between them. Kantar expects this pattern to proceed as inflation stays excessive, however notes that in comparison with 2022, the discounters have seen a slower charge of development relating to gross sales will increase.

Personal model traces stay widespread as gross sales elevated by 9.9% within the final 4 weeks, with grocery store personal model traces accounting for greater than half of the typical client’s basket.

Supermarkets report gross sales development throughout the board

Tesco and Sainsbury’s reported a 9.3% and 9.1% rise in gross sales respectively, with Tesco holding 27.2% of the grocery market share as Sainsbury’s holds 14.8%.

Asda holds a market share of 13.8% whereas Morrisons holds a share of 8.6%, with gross sales up by 5.1% and a pair of% respectively. Waitrose reported gross sales development of 5.6% because it now holds 4.6% of the market.

Ocado reached a market share of 1.6% as its gross sales grew 4.2%, whereas Co-op holds a market share of 6.1%. Iceland gross sales rose by 4.3%, taking a market share of two.3%.

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