Choose Sires has employed Karen Hiltbrand as a advertising and marketing coordinator for the meat division. She might be chargeable for main implementation of a home advertising and marketing plan and improvement of beef sire directories, print commercials, web sites, movies and tradeshows.
“We’re very lucky and excited so as to add Karen’s expertise and experience to our workforce,” mentioned Ryan Bodenhausen, affiliate vp, beef product administration and advertising and marketing at Choose Sires Inc. “Her business data, design expertise and previous experiences in advertising and marketing roles might be very helpful as she carries out her new duties at Choose Sires.”
Hiltbrand hails from Seven Mile, Ohio and is a graduate of Oklahoma State College the place she earned bachelor’s levels in animal science and agriculture communications. Most lately, she graduated from Auburn College with a grasp’s diploma in animal science. Hiltbrand beforehand labored in a communications function on the American Angus Affiliation. She was instrumental in creating “Powered By Angus,” the group’s present nationwide promoting marketing campaign. Her experiences vary from journalism and graphic design to social media curation and web site technique.
Primarily based in Plain Metropolis, Ohio, Choose Sires Inc., is the biggest international A.I. cooperative and is comprised of six farmer-owned and -controlled native organizations in america. Because the business chief, it supplies extremely fertile semen, in addition to excellence in service and packages to provide dairy and beef producers with the world’s greatest genetics.
