Adobe Inventory.
Kona Ice is deploying SOCi Inc.’s comarketing cloud to handle its intensive on-line native lstings.
The know-how will guarantee Kona Ice stays seen to clients throughout a number of platforms together with Yelp, Google and Fb, in accordance with a press launch.
Kona Ice, a cell meals franchise, operates 1,500 models throughout 49 states. Kona Ice gives clients a one-of-a-kind expertise with its self-serve Flavorwave, permitting them to create their very own shaved ice whereas basking in a tropical atmosphere.
The common U.S. enterprise is nearly invisible in two out of three native on-line searches, even when 9 of 10 clients flip to go looking after they have a necessity, in accordance with a current SOCi report.
Kona Ice’s partnership with SOCi illustrates the model’s dedication to buyer satisfaction and positions it to extend on-line visibility and keep away from search pitfalls because it continues to scale its operations amid surging demand. Kona Ice’s resolution to interact SOCi was additionally motivated by the will to raised help its crew as buyer quantity will increase, and the model has plans to make the most of the platform for managing opinions and social media later this yr.
As Kona Ice plans to launch a number of manufacturers, having one platform to supervise its on-line listings information, in addition to different advertising and marketing channels, multi functional place is essential.
“We do not need our clients to ever battle to search out our vehicles on-line,” Tony Lamb, founder and CEO of Kona Ice, stated within the launch. “With SOCi, we are able to successfully handle our on-line presence throughout dozens of platforms to make sure that does not occur, particularly as we proceed to develop. We additionally wish to improve the digital energy of every franchise to enhance native visibility and make our model extra accessible to our clients — SOCi will assist us try this on all fronts.”
Based in 2007 by Lamb, Kona Ice launched its first Kona Leisure Automobile in Florence, Kentucky.
