Client demand for high-quality beef has been a long-time gross sales driver for Licensed Angus Beef, in the end rising demand for superior Angus genetics. As client preferences evolve, the model is rising to offer premium beef for each liking.
And now, that can embrace a grass-fed choice: Licensed Angus Beef Grass-Fed by Niman Ranch.
“Whereas our core focus stays on the standard of our conventional product, we acknowledge that there’s a rising client curiosity in grass-fed beef,” says John Stika, president at CAB. “This product will characterize a small portion of complete gross sales, however it’s an necessary addition that helps us meet the wants of shoppers who’ve totally different preferences — whereas providing them the high-quality beef they count on from us.”
The Licensed Angus Beef Grass-Fed by Niman Ranch product will make up lower than 1% of the whole CAB provide. A distinct segment product, the grass-fed, pure beef will initially solely be out there by way of a couple of, unique eating places and grocery shops.
In line with all Licensed Angus Beef model merchandise, the grass-fed beef should meet all ten specs to qualify for the model. With marbling a essential specification to ensure taste and tenderness in beef, distinctive Angus genetics are key.
John Tarpoff II, vp of beef for Niman Ranch, is aware of the worth of high-marbling Angus cattle. He attributes the constant, well-marbled Licensed Angus Beef Grass-Fed product to the appropriate genetics, high quality pasture forages and top-notch animal care that minimizes stress.
Stika notes that CAB has lengthy heard the request for a Licensed Angus Beef Grass-Fed product, however it wasn’t till now the model might supply a grass-fed program that included the model’s specs.
“We’re at all times in search of methods to fulfill the altering wants of our prospects,” says Stika. “This collaboration with Niman Ranch permits us to proceed providing selections to shoppers on the meat case and on the restaurant menu, with out compromising high quality and style.”
Though availability of this new product is restricted, it’s an integral piece of CAB’s enterprise sustaining relevancy within the market and driving demand for Angus cattle.
