Mars Inc. has appointed Natalia Ball as international chief progress officer of pet vitamin efficient April 1.
In her new function, she is going to lead the expansion agenda for international manufacturers together with Pedigree, Iams, Cesar, Whiskas and Sheba by driving advertising and marketing, gross sales and innovation. As well as, her duties will embrace constructing superior capabilities in pet mother or father insights, portfolio technique, superior proposition, breakthrough innovation, and retail excellence together with digital commerce, and digital data-driven advertising and marketing.
“I’m humbled and excited by the chance to proceed to serve tens of millions of pets and pet mother and father, fueling progress of manufacturers I like and admire alongside wonderful expertise,” she mentioned.
Ball brings over 20 years of expertise as a worldwide enterprise chief to the function, specializing in model constructing and innovation. Initially from Venezuela, Ball spent 15 years at Procter & Gamble, the place she held numerous model and portfolio administration roles in its female and cloth care divisions. She joined Mars in 2015 as international model director for Cesar and in 2018, she led Pet Vitamin Europe’s care and treats enterprise unit earlier than taking the lead for the worldwide care and treats enterprise in 2020. In 2021, Ball joined the Royal Canin international management crew.
“Natalia is a good instance of expertise shifting throughout Mars, bringing numerous perspective to assist speed up our ambition to rework the expertise of pet possession,” mentioned Ikdeep Singh, international president of Mars Pet Vitamin. “Natalia’s management will probably be essential to rising our beloved manufacturers, accelerating our purpose to grow to be a digital first group, and bolstering our obsession with pet mother and father by main insights and breakthrough innovation.”
Based on Petfood Business’s High Firms, Mars Petcare is the world’s main pet meals firm. Its practically 50 pet meals manufacturers embrace 5 billion-dollar manufacturers. Mars Petcare additionally owns the BluePearl chain of emergency and specialty veterinary care clinics, Banfield and VCA animal hospitals.
In 2022, Mars Petcare merchandise held a 17% market share within the U.S. market, in line with retail gross sales knowledge from Nielsen.
