I used to be requested to shoot the meals sequence for this star-studded spot that includes Maya Jama in addition to Keith Lemon, Michael Dapaah and Elz the Witch.
The brand new rooster burger is a magnificence and goes straight onto the core menu. It was a pleasure to direct this dynamic meals sequence that pushes McDonald’s additional into a brand new and thrilling world that’s as dramatic as it’s scrumptious.
The purpose was to create one thing youthful that showcased the meals to McDonald’s rooster loving viewers with out isolating it’s core buyer base, it needed to be constructed round black and yellow to coincide with the branding from the stills I shot final 12 months when the product was trialed below the title “Crispy McFillet.”
