Within the 2021 Affiliation for Pet Weight problems Prevention survey, pet homeowners shared which advertising and marketing claims most affected their selections to buy particular canine, cat and different pet meals.
A number of of essentially the most influential claims had related ranges of assist from pet homeowners. Pet meals marketed as containing no by-products influenced the best share of pet homeowners, with 29% of survey respondents. Nevertheless, each pet meals sourced and made within the USA and excessive protein reached practically that stage at 28%.
Different pet meals advertising and marketing attributes weren’t far behind. The associated claims of grain-free and no soy or corn each influenced 25% of pet homeowners within the survey. Natural elements affected 24% of survey respondents.
On the decrease finish of the advertising and marketing claims influencing pet homeowners had been low-glycemic elements at 10% and plant-based or vegan diets at 2%.
Prime pet meals advertising and marketing claims 2021
- No by-products 29%
- Excessive protein 28%
- Sourced and made within the USA 28%
- Grain-free 25%
- No corn or soy 25%
- Natural elements 24%
- Non-GMO 20%
- Pasture-raised or Wild-caught meats 19%
- No peas, lentils, or legumes 15%
- Cage-free chickens or eggs 13%
- Low-glycemic elements 10%
- Plant-based or vegan 2%
Affiliation for Pet Weight problems Prevention survey methodology
The net survey was accomplished by 865 pet dad and mom and veterinary professionals from October 12 to December 31, 2021. Contributors lived in 47 U.S. states and the District of Columbia.
Generational illustration included 25% Child Boomers (57-75 years of age), 32% Millennials (25-44), 21% Technology X (41-56), 18% Technology Z (75).
