Crunchi is a magnificence model that’s lately grow to be extra common on the earth of unpolluted magnificence. However how do their merchandise measure up towards different manufacturers?
I attempted nearly each product that Crunchi sells and did a ton of analysis into the model. Right here’s my trustworthy Crunchi assessment about each the corporate and the merchandise.
There are such a lot of corporations within the pure magnificence enviornment. Whereas it’s nice that clear magnificence is turning into an even bigger class, it’s arduous to know what corporations to essentially belief and the place to spend your hard-earned cash.
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My Crunchi Story
I truly tried Crunchi for the primary time years in the past, as a result of I assumed they appeared like a strong toxin-free magnificence line.
I actually appreciated their excessive requirements, however their basis appeared a bit heavy, and their lip gloss irritated my lips. That they had different merchandise, however having a mainstay like basis not work for me made it arduous to advertise their merchandise.
So I let my guide standing expire.
When Beautycounter began displaying indicators of closing, I made a decision to take one other take a look at Crunchi, together with testing another corporations too. I wanted a brand new supply of secure, high quality skincare and make-up and figured I shouldn’t simply move them by primarily based on my earlier expertise.
I didn’t understand it on the time, however quickly discovered that fortunately, Crunchi reformulated each their basis and lip gloss (lip oil) and now I actually like them!
As well as, I acquired to know the corporate quite a bit higher, and what I discovered gave me numerous confidence within the model.
Right here’s what I’ve realized, plus my ideas on the merchandise, each good and never a lot.
I believe you’ll be shocked as I used to be about this small but shockingly stellar firm and what they’re doing to shake up inexperienced magnificence.
What’s Crunchi?
Crunchi is a clear magnificence model that began in 2016. The model is a direct gross sales mannequin, using what they seek advice from as advocates to share their safer merchandise through social media, weblog posts, and in particular person pop ups.
The identify, CRUNCHI, is a take off of the time period “crunchy” meaning somebody who’s actually into pure dwelling (assume crunchy granola, Birkenstocks, and natural meals). The founders selected the identify to mirror their look after safer merchandise whereas the “I” on the finish as a substitute of “Y” is meant to provide a complicated contact to the identify.
Who Based Crunchi?
Kelly Kreusler and Melanie Petschke based Crunchi. They met at a mother’s night time out and so they hit it off straight away.
Melanie is to today a board licensed nurse practitioner and Kelly was in pharmaceutical gross sales once they met.
Of their phrases, on the time, they had been addressing sickness and never wellness.
Based on Kelly, Melanie was an ingredient guru on the time. They bonded shortly over many matters and ended up working along with a Direct Gross sales mannequin that had private care merchandise, and Melanie was Kelly’s upline.
Sadly (or thankfully as you’ll quickly see), the corporate ended up stepping into a course that was now not one thing that they might help, so that they left.
They tried to discover a clear magnificence model to get behind, however had been shortly discovered that to get what they wished, they must do it themselves.
That they had many “doorways slammed of their faces” and folks saying they couldn’t do it. Additionally, some within the business pressured them to make use of substances they weren’t comfy with.
Based on Kelly, Melanie mentioned…
Completely not! We’re going to do it proper or we’re not going to do it in any respect.
In order that they did. They launched Crunchi out of Kelly’s residence.
And as they are saying, the remainder is historical past.
Crunchi’s Requirements
If you happen to’re all about ensuring that what you set in your pores and skin has been confirmed to be secure, then Crunchi is a strong firm to lean on. Right here’s a radical record of their high quality requirements.
Cruelty Free
None of Crunchi’s merchandise are examined on animals in both the formulation or the manufacturing course of, and their merchandise are all Leaping Bunny Licensed.
In depth Banished Record
The corporate refuses to make use of many substances. As they wish to say, their record is lengthy and you’ll see it right here.
However the issues that they keep away from utilizing goes approach past simply refusing to make use of sure substances.
In Depth Ingredient and Packaging Interplay Analysis
Refusing to make use of a lot of substances is one factor, however Crunchi goes a step additional to examine how substances work together with one another.
Past substances, Crunchi even checks to be sure that the packaging isn’t affecting the merchandise in a destructive approach. Sure, plastic packaging leaches and different sorts of packaging could be a downside too.
Who needs plastic or different container supplies interacting in a nasty approach together with your skincare? Not me!
Gluten-free and Non-GMO Licensed
A lot of Crunchi’s merchandise are non-GMO licensed and all are third-party examined to be secure for celiacs. Melanie has a baby who suffers from celiac illness, so this certification is especially necessary to them.
Their merchandise are all made with gluten-free substances and have been third-party laboratory examined to substantiate gluten is non-detectable (lower than 20 ppm). The testing carried out is identical that’s required by the FDA for meals merchandise to make a gluten-free declare.
Natural Elements Prioritized
Whereas I beloved lots of Beautycounter’s merchandise, one factor I wished was extra of a give attention to natural substances.
Beautycounter was bettering in that enviornment, however Crunchi’s been doing it very properly the entire time.
In truth, typically when an ingredient isn’t listed as being natural, it nonetheless is. The reason being that typically there are substances that they’ll’t rely on getting natural at all times, so firm doesn’t record it as such.
Since natural substances have fewer and safer pesticides on them than conventionally grown substances, you’ll be able to really feel assured that these merchandise are higher for you and for the planet.
Made Within the USA
Virtually all of Crunchi’s merchandise are made within the USA. The solely merchandise that aren’t are their pencil merchandise, equipment, and a few packaging.
The pencils are made in Germany since apparently all or principally all beauty pencils made within the US are comprised of pretend wooden. Loopy, huh?
Their equipment and a few of their product packaging are made in American-owned factories abroad with very excessive social/moral and environmental requirements. The factories move SA 8000 social audits in addition to ISO 9000 and ISA 14001 environmental audits.
Higher Than EWG Licensed
Crunchi is now within the technique of getting EWG licensed for all of their merchandise which ought to be a cinch since their requirements are greater than EWG licensed.
In truth, EWG apparently acknowledged that Crunchi is essentially the most clear firm that they’ve ever labored with on this program.
In depth Third-Celebration Testing
Crunchi truly invests numerous care within the ingredient choice course of in order that the stellar outcomes of testing of the completed merchandise is not any shock.
For instance, they pay for the best high quality iron oxides for coloring so that they know that their testing will come again with outcomes properly underneath security limits.
To cite Melanie, their third-party completed product testing will get carried out, however it’s “boring”.
High quality Sourcing of Important Oils
To make sure purity of the important oils used of their merchandise, Crunchi sources all of their oils from one supply that does third celebration testing on all of their oils.
To their information, there isn’t any different magnificence firm with this sort of management on the purity of oils used of their merchandise.
Safer Preservatives
Many individuals are involved about the usage of phenoxyethanol in skincare, however Crunchi avoids it. They use different efficient and secure B-Spectrum preservatives as a substitute.
Even so, their merchandise sometimes have a 2-year shelf life or longer.
Talc-free
A number of corporations have gone talc free because of issues about asbestos in talc.
Nonetheless, Crunchi takes this additional in that they keep away from even asbestos-free talc because of current proof displaying that typical testing strategies can fail to detect asbestos precisely, and “asbestos-free” talc should include asbestos.
Debt-free
This can be a HUGE deal for me. One of many largest elements of why Beautycounter shut down was its huge debt.
Crunchi has acknowledged that they, in fact, need to develop slower (which means solely introducing new merchandise when they’ve the capital to take action), however I’ll take that over going out of enterprise.
No Ethoxylated Elements
Crunchi avoids ethoxylated substances because of the poisonous byproducts created once they’re made. Crunchi’s merchandise don’t include there substances which embody PEGs, sulfates, phenoxyethanol, and extra.
Of their FAQs, you’ll be able to see that there are newer ethoxylated choices that which are cleaner they may take into account sooner or later, however for now, there are none included.
Sustainable and Plastic Impartial
Crunchi actually stands above others within the business of their give attention to sustainability, and they’re growing their requirements every year.
100% of their major packaging is plastic free, utilizing glass, paperboard, and clear aluminum.
Within the few cases the place they should use plastic (like in a wand or cap of a container), that plastic is offset by a partnership with 4 Ocean. By way of that partnership, Crunchi is a licensed plastic impartial firm.
Efficiency
It goes with out saying that skincare and make-up is not any good if it’s secure however doesn’t carry out. So Crunchi places numerous give attention to having high quality energetic substances of their merchandise.
Extra Examples of Crunchi’s Ingredient Excellence
- Beeswax – Crunchi’s natural beeswax is collected in a approach to make sure the bees are unhurt and their supply practices regenerative beekeeping.
- Mica – Crunchi solely makes use of ethically sourced mica that’s free from little one labor. They require every producer of their colour cosmetics to supply documentation from the mica’s uncooked materials provider.
- No Nano-particles – Since there are numerous gaps within the long-term security information of nanoparticle expertise, Crunchi avoids these.
Crunchi Make-up Critiques
Good Primer
Crunchi’s Good Primer is actually an awesome product.
Not solely does it clean out high-quality traces and different imperfections, however it’s nice on your pores and skin with substances like mushroom extract, jojoba oil, aloe powder, natural sunflower seed oil, and shea butter.
Sure, it’s one other step, and never vital, however you would possibly need to splurge on this one. Some say that they use this as a substitute of basis as a result of it really works so properly.
Basis
Crunchi’s Basis isn’t solely the primary product that they developed, however it’s considered one of their hottest merchandise.
This liquid basis is actually versatile as a result of it could have each a reasonably sheer look however also can present full protection.
Basis Gentle Utilization Ideas
To get a extra pure look, use only a small quantity of the muse on the tip of your finger or on their No. 1 Flat Brush. I like mixing it with a few of their Daylight Superior Moisturizer.
With the primer, it creates a really flawless look that actually lasts all day.
And because you solely want a small quantity for mild protection, one bottle will final a really very very very long time.
As talked about, I didn’t like the unique model, however it’s doable that’s as a result of I didn’t know the right way to apply it for a sheer protection.
One destructive is their lack of tints. It may be arduous to seek out your colour. Some individuals combine a couple of. If you happen to can match your pores and skin, nevertheless, it’s an awesome product.
Crunchi Basis Pores and skin Advantages
Bonus, this product accommodates substances that truly assist hydrate, plump, and shield your pores and skin.
Included are:
- Coconut Alkanes – reduces flakiness of the pores and skin.
- Glycerin – hydrates and refreshes and softens.
- Sunflower Seed Oil – helps pores and skin’s barrier, prevents dehydration, softens, and has antioxidants.
- Aloe Leaf Juice – anti-inflammatory, pores and skin safety, anti-bacterial, anti-viral, and antiseptic.
- Shea Butter – nourishing for the pores and skin (see extra about this superb ingredient on this recipe for Home made Shea Butter Lotion).
- Hydrogenated Castor Oil – protects
- Tocopherol – improves pores and skin’s water-binding capability and pores and skin barrier.
- Gluconolactone – will increase cell turnover, stimulates pores and skin progress and restore, improves look of growing older pores and skin.
- Jojoba esters – assist retain moisture and improves barrier perform.
- Mushroom Extract: antioxidant, anti-wrinkle, pores and skin brightening, anti-aging, and moisturizing.
I put on shade 2.0. If you happen to need assistance selecting a shade, simply remark under or attain out.
Lip Oil
Crunchi’s Hydrogloss Lip Oil is very nice with a lightweight taste. The colours are very flattering and so they really feel nice on my lips. And identical to the Crunchi Superbly Flawless Basis, their lip oil is stuffed with useful substances.
- Natural Beeswax – hydrates, situations, soothes, and calms pores and skin, exfoliates, repairs harm, promotes regeneration, diminishes indicators of growing older, and creates a protecting barrier towards pollution.
- Natural Fruit Mix – hydrates, locks in moisture, and helps shield.
Tinted Moisturizer with SPF
The Tinted Moisturizer is Crunchi’s latest product and it’s getting rave opinions. It’s a good time saver combining moisturizer, a sheer make-up protection and SPF multi functional.
Like their basis and lip oil, this product is loaded with substances to really nourish your pores and skin.
My Alibi Concealer
The Crunchi Concealer is a pleasant product as properly, although it’s a little bit thicker than some. The concealer brush is a superb device to make use of with this, nevertheless, should you use only a tiny quantity you should use your finger to use it and it goes a good distance.
Highliner Eye Pencil
I actually like Crunchi’s eye pencil. Most eye pencils irritate my eyes, however not this one.
I’ve realized the right way to do tight lining which is a superb method that helps eyeliner not run. I nonetheless haven’t discovered what ingredient in most eye pencils irritates my eyes, however I’m so grateful that Crunchi’s doesn’t have it!
Crunchi Shattered Mascara
Crunchi’s mascara is an excellent clear product in a very nice sustainable glass tube. It doesn’t irritate my eyes, like most clear mascaras do. Nonetheless, it doesn’t lengthen as a lot as I would love.
Based on the opinions on the location, Crunchi’s mascara works nice with their Eyelash Roller , so I’m going to attempt that out. For now, I like Poofy Natural’s HD Mascara higher, however after I get the Crunchi roller I’ll replace with my ideas. I did discover that this mascara appears to run a bit greater than Poofy’s.
Crunchi Eyeshadow
I’m not a giant eye shadow gal, however their colours are very fairly and the feel is nice too.
I’ve used just a few of the colours in this palette a lot of instances and actually do love the way it seems.
Crunchi Translucent Ending Powder
Crunchi’s ending powder. It’s very very like Beautycounter’s Mattifying Powder, however it’s a cleaner product.
It provides a pleasant polished end and also you solely want a little bit so the container lasts a very long time. This Powder Brush is the right device for utility.
Crunchi Skincare Critiques
Youth Activating Assortment Daylight and Nightlight Superior
The Daylight Superior and Nightlight Superior Skincare has a “Youth Activating Complicated” manufactured from
- Azelaic Acid
- Bakuchiol
- Steady Vitamin C
- Non-GMO Propanediol
- Natural Argan & Jojoba Oils, Sea Kelp Extract, and Chondrus Crispus assist plump the pores and skin and add hydration
Skincare takes at the least 30 days to work however I actually like how my pores and skin seems utilizing these merchandise with the Goldenlight and I Am Shiny.
Crunchi additionally has Daylight and Nightlight common merchandise that aren’t “youth activating” for individuals who don’t want the added anti-aging punch.
I Am Luminous
I don’t have this product but, however I’ll quickly. The substances are prime notch and the opinions are unbelievable with customers speaking about lowered redness, pore measurement, moisturized glowing pores and skin, and extra.
Many say that utilizing this together with the Goldenlight Peptide Serum and I Am Shiny C Serum results in significantly good hydration and delightful pores and skin texture.
Goldenlight Multi-Peptide Serum
Crunchi’s Goldenlight Peptide Serum is a powerhouse.
It has a number of sorts of peptides that make up 15 % of the serum (a stage that’s very excessive for a peptide serum), along with arnica, sea buckthorn, and hyaluronic acid to make a very good mixture that many individuals swear by, together with me.
It’s expensive, however I believe this product is value spending on.
Crunchi Good Primer
If you happen to like utilizing a primer, Crunchi’s Primer is solely superb. Lots of people beloved Beautycounter’s, however it bothered my pores and skin.
This toner actually evens out your pores and skin tone and also you would possibly even really feel that you simply don’t want make-up when sporting it. Sure, it’s an additional step, however undoubtedly value it should you’re searching for good protection that even advantages on your pores and skin and minimizes wrinkle look.
I Am Polished Exfoliator
If you happen to beloved Beautycounter’s AHA Masks (that was my favourite product), you’ll love Crunchi’s I Am Polished Exfoliator.
It’s a mixture of bodily and chemical (acid) exfoliators (glycolic, lactic, and fruit acids) that makes your pores and skin glow and really feel extremely comfortable with only one use.
I Am Renewed Charcoal Masks
Crunchi’s Charcoal Masks is one other product that I don’t have but, however I’ll quickly. The opinions are unbelievable and once more, the substances are tremendous clear.
The opinions discuss advantages like lowered pore measurement, diminished zits, clear pores and skin, and a few say that that is the perfect masks they’ve ever used.
Equipment
Crunchi Luxurious Vegan Brushes
Crunchi’s brushes are tremendous prime quality and make making use of any make-up merchandise a pleasure. They bristles really feel nice and the handles are comprised of recycled aluminum.
Issues I Don’t Love
I don’t love all the things that they carry, however that’s typical for me and actually I believe it’s the case for everybody.
I Am the Balm
Crunchi’s Cleaning Balm is a significantly wealthy solution to take away your make-up that many individuals rave about. However not me.
If you happen to like utilizing a balm to wash your face, you would possibly prefer it, however I needed to tug my face an excessive amount of, particularly across the delicate eye space.
I personally want utilizing a cleanser for my face.
My favourite approach to make use of Beautycounter’s Lotus Balm was on prime of my skincare to seal in moisture. Nonetheless, since Crunchi’s balm has turmeric in it, I can’t try this. No because of yellow pillowcases!
Facial Bar
This bar is good however I’m not a fan of facial cleaning soap bars as a result of they’ve a really excessive pH. Your pores and skin’s pH is about 5.5 and bar cleaning soap is about 9, so a bar cleaning soap might be fairly aggressive on your pores and skin’s acid mantle.
Your pores and skin is alive so it ought to get well properly, however I want an everyday or oil cleanser for my face.
I’m guessing (and hoping) that Crunchi can have one other cleanser quickly so keep tuned!
Blush
I don’t like this product, however I don’t put on blush, particularly not in liquid type. If I take advantage of simply the slightest quantity for a slight tint, it really works for me.
Nonetheless, a make-up artist buddy of mine likes it, and she or he’s fairly choosy!
Lip Crayons
These are fairly however they’re simply not fully my favourite. I’m a bit older and so I believe a part of why I don’t love them is as a result of they’re a bit dry on me.
I do like the colour Love Letter quite a bit, however I wouldn’t exit of my solution to buy them. However they get nice opinions general, so should you’re , attempt one and should you don’t adore it, you’ll be able to return it.
It’s good that it’s a liner and colour in a single.
Methods to Save With Crunchi
Apart from gross sales, you’ll be able to get 10% off your first order with code ADVOCATE10 and all through September 2024, you’ll be able to get 20% off utilizing code ADVOCATE20.
Crunchi additionally has an Insider program that you may be a part of for less than $29 and together with your becoming a member of order of $50, you get a free present.
You additionally get 10% again in CrunchiCash with every order, free transport at $125, and specials all year long.
Additionally, sometimes each month Crunchi has a reduction on considered one of their merchandise for present shoppers.
General Ideas
I personally assume that should you’re searching for a reliable firm to get high quality clear skincare and make-up from, Crunchi is a superb selection.
Their give attention to natural substances, intense thoroughness of testing, distinctive transparency, and sustainability makes them a really stellar selection amongst so many different fish within the sea of unpolluted skincare and make-up manufacturers.
I’m sure you’ll discover some favorites amongst their merchandise and that your pores and skin will thanks for it!
The right way to Be a part of Crunchi
If you happen to’re like me and are significantly impressed by this firm’s requirements and mission, I’d like to have you ever be a part of me in sharing these merchandise with others.
You possibly can go right here to be taught extra and to enroll.
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Have you ever tried Crunchi? I’d love to listen to what you assume!
