Native Pet has partnered with Tractor Provide Firm to deliver its full line of merchandise to 2,200-plus retail shops nationwide and tractorsupply.com.
With a quickly rising pet class, Tractor Provide, a big rural way of life retailer within the U.S., is uniquely positioned to supply extra pet mother and father with larger accessibility to the model’s best-selling canine dietary supplements, mentioned Dan Schaefer, CEO and cofounder of Native Pet.
“We’re stoked to be partnering with Tractor Provide,” Schaefer advised Petfood Business. “They provide a really distinctive retail footprint that reaches extra rural and agricultural communities. They name it the ‘out right here way of life,’ and we imagine these clients, greater than most, search for clean-label and pure ingredient decks. Additionally, for these clients, their canines are a part of the household but additionally generally on the payroll. They want no-nonsense dietary supplements that they know will work – that profile is a good match for us.”
Schaefer added that since beginning Native Pet in 2017, the corporate has continued its mission to assist four-legged buddies reside happier, more healthy lives. “We imagine our ‘simple-but-effective’ strategy is deeply aligned with Tractor Provide’s values,” he added.
Native Pet, a clean-label ingredient pet complement firm, makes use of useful entire meals (corresponding to pumpkin, bone broth, and actual rooster) to ship efficient dietary supplements that aren’t solely research-backed, however doggy style check accredited, mentioned the corporate. Native Pet mentioned it’s devoted to offering pet homeowners with merchandise that by no means have any components or fillers, making certain canines get the most effective diet attainable.
Native Pet’s premium dietary supplements will stand out on Tractor Provide’s cabinets with sustainable and daring packaging, modern codecs, and an emphasis on clean-label high quality. Understanding pets play an enormous position in the lives of Tractor Provide’s customers, and 50% of gross sales in 2022 had been within the Pet & Livestock class, Native Pet is worked up to supply hard-working pups with efficient, nutritious and attractive merchandise by way of this partnership.
“We’ve been tremendous selective on our partnerships to this point and are very targeted on supporting our superb retailers the place we’re offered at the moment,” famous Schaefer. “With that mentioned, we have now some thrilling issues within the pipeline. Keep tuned.”
Native Pet’s retail growth information comes off the heels of closing $11M in Collection B Funding final fall, which has been used to drive enterprise progress and continued investments into class innovation. Native Pet’s latest merchandise, Pores and skin + Coat and Hip + Joint Air-Dried Chews, can now be discovered in any respect Tractor Provide shops nationwide and on tractorsupply.com.
