The pandemic harm their enterprise however Nepali producers and exporters of the toughest cheese on this planet, the Chhurpi, are actually able to tackle the U.S. and different worldwide markets the place the cubes and sticks of hardened milk have discovered favor as canine chews.
In a complete research printed on January 2, 2023 (Exploring commerce prospects of Chhurpi and the current standing of Chhurpi producers and exporters of Nepal, by Panta R., Paswan V.Ok., Kanetkar P. et al.), the authors famous that a lot could be carried out to enhance the livelihood situations of these within the Chhurpi enterprise as each their numbers and their merchandise’ export potentials develop.
“Chhurpi has been an underutilized dairy product in Nepal, however it’s step by step changing into increasingly more well-liked amongst dairy farmers,” the authors wrote. “Promising a virgin and untapped export market as pet meals, this indigenous Nepali dairy product has a excessive potential for earnings technology for farmers and merchants.”
The research revealed that from 2017 to 2020, Chhurpi firms’ export gross sales rose from 15.6% to 40%, which interprets to a mean development price from 10% to 11% yearly. However the pandemic dampened this development streak as manufacturing and motion of products grew to become exhausting as a result of lockdowns.
Now that enterprise actions are choosing up once more, Chhurpi exporters are taking a look at Europe, Canada, Philippines, Hong Kong, Taiwan, Malaysia and Japan for growth. However their major focus stays to be the U.S. market the place there’s numerous pet canines and folks keen to spend as a lot as $442 on pet food and treats in 2020, in line with the analysis firm Statista.
Extra about Chhurpi as a canine chew
Nepalese Chhurpi is a 100% pure product that’s free from gluten, grain, preservatives and synthetic flavoring. It’s made by coagulating milk to partially take away the whey from the milk of animals comparable to yaks, chauris, cows and buffaloes. A mixture of cattle or yak milk and buffalo milk is claimed to product one of the best type of Chhurpi with clean and uniform floor that is a perfect high quality for exports.
Chhurpi incorporates protein, carbohydrates, nutritional vitamins, fats and different minerals like calcium and phosphorus. It’s mentioned to be low on lactose after present process fermentation. Consistently chewing on it may take away a canine’s dental plaque and tartar, and maintain a canine preoccupied for hours.
Chhurpi exporters face mounting challenges
Chhurpi as a premium export product for pet canines has confirmed to be good enterprise prior to now 10 years, the research mentioned, in order that a number of massive firms are actually behind it. Essentially the most distinguished ones are Himalayan Canine Chew, Native Nepali Agro Provides Pvt. Ltd., Omega Pet Meals Exports, Worldwide Himalayan Dairy Industries Pvt. Ltd., Zephyr Worldwide Pvt. Ltd., Continental Cashmere Pvt. Ltd., Distinctive Organics Pvt. Ltd. Kathmandu Nepal, Made in Nepal Pvt. Ltd., Fireball Buying and selling Firm Pvt. Ltd., Sudha Buying and selling Pvt. Ltd., Nepa Canine Chew, Everest Canine Chew, Silver Lining, Godawari Worldwide, and Naulo Enterprise.
The research added, nonetheless, that many unregistered personal firms additionally function on this house and compete in a means that may undermine those above. It’s a drawback mixed with different challenges associated to animal breeding, restricted infrastructure, operational prices, restricted technical data, animal illness prevention and feeds scarcity.
Chhurpi exporters and producers are asking their authorities for extra help when it comes to subsidies, tax reduction, new amenities, decrease financial institution mortgage charges and licensed Foot and Mouth Illness (FMD) free zones, to assist them efficiently transfer their exhausting cheese out on this planet.
The research of the present standing of Chhurpi producers and exporters was carried out in July and August of 2021.
Alma Buelva is a journalist from the Philippines. When she’s not writing about enterprise and know-how, she devotes her time to caring for animals and writing about them, too.
