Networld Media Group, which owns various B2B web sites within the restaurant, expertise and retail areas, has launched its first client web site, Rewards That Matter, together with related social media accounts on Fb and Instagram. The location launched on August 3, 2023.
Rewards That Matter brings consciousness to shoppers of the lots of of loyalty packages accessible throughout markets in eating places, retail, journey, banking, leisure and extra. The location, which presents perception on loyalty program information and rewards program updates, is a primary of its type for Networld Media Group, which owns FastCasual.com, RetailCustomerExperience.com, and PizzaMarketplace.com and operates various commerce reveals together with the Quick Informal Govt Summit and the Interactive Buyer Expertise Summit.
“Networld Media Group historically publishes B2B information and trade traits enterprise websites. This might be our first launch into B2C,” mentioned Kathy Doyle, CEO of Networld Media Group. “This data portfolio will give a lot of our B2B readers and advertisers a option to get their loyalty packages’ messages out to the world. Model loyalty packages proceed to ramp up as a method for companies not solely to achieve new clients but additionally to enhance their buyer lifetime worth. It’s a pure match for us to have the ability to stream content material to shoppers from our enterprise websites who care about getting the bang for essentially the most buck throughout the buy course of.”
Shoppers are extra possible than ever to hitch a loyalty program and prepared to pay if this system ensures reductions and presents related advantages, in keeping with a Clarus Commerce loyalty information research. The info revealed 78% are taken with such packages.
“Loyalty packages are engaging to all demographics, however they’ve change into an anticipated and pure a part of the acquisition course of amongst millennials and GenZers,” Doyle mentioned. “It is essential for manufacturers not solely to take part, however to verify they convey these program choices successfully. This can be a car for them to do this.”
Manufacturers can submit their loyalty packages for inclusion on RewardsThatMatter.com through an on-line kind. Manufacturers can even ship related information to website editor Judy Mottl at RewardsThatMatter@NetworldMediaGroup.com.
“We attempt to be the one-stop spot for shoppers to get loyalty and rewards program information and the place for manufacturers to make sure their clients are conscious of what their loyalty and reward packages present,” Mottl mentioned.
