Persevering with a multi-year development at International Pet Expo, freeze-dried or air-dried uncooked pet meals, treats and toppers predominated amongst new merchandise in 2023. International Pet Expo was held March 22 – 24, 2023 in Orlando, Florida, USA.
Freeze-dried and air-dried pet consumables meet client calls for for uncooked meat elements with out the refrigeration wants, contamination dangers and different facets of contemporary uncooked pet meals. Freeze-drying pet meals elements makes them self-stable with out utilizing excessive temperatures that may degrade nutritional vitamins and different dietary chemical compounds in pet meals. Air-drying pet meals elements does contain heating, so it might function a devoted kill step. Each freeze-drying and air-drying end in a pet meals that may be simpler to move, retailer and deal with for each retailers and pet homeowners.
“You continue to want to clean your fingers afterwards,” Jacqueline Taylor, managing director or the New Zealand Pure Pet Meals Co., instructed Petfood Trade. “You continue to have to be protected with it. However you do not have that mess, and it is easy to pour right into a bowl.”
Environmental advantages of freeze-dried pet meals
One other advantage of freeze-dried pet meals is that they’re lighter weight than different uncooked merchandise or standard moist and dry merchandise, for the reason that water has been eliminated. Due to this, freeze-dried and air-dried pet meals will be simpler for older pet homeowners to hold in from their automobiles, Taylor mentioned. Being lighter additionally makes the merchandise inexpensive to ship and likewise higher for the atmosphere because it takes much less gas to maneuver them.
One animal utilized in New Zealand Pure’s pet meals, the widespread brushtail possum (Trichosurus vulpecula), makes the pet meals even higher for the atmosphere. Individuals launched the brushtail possum into New Zealand from Australia. Within the ecosystems of New Zealand, the brushtail turned an invasive species.
Within the wild, the brushtail possum eats the leaves of the timber and berries, so the animal has a nutritious diet resulting in high-quality protein in its meat, Taylor mentioned.
“However it’s killing all our forests,” she mentioned. “In New Zealand, the federal government encourages folks to hunt the possum to do away with it, however for our pets the protein is phenomenal.”
Freeze-dried pet meals with therapeutic advantages
Serving to eradicate invasive species is a method a pet meals model could make its merchandise stand out. Boss Canine was one other pet meals manufacturers with new freeze-dried merchandise at International Pet Expo. To distinguish their merchandise, Boss Canine focuses on offering greater than primary vitamin and the advantages of uncooked.
“It is a very crowded house,” Mike Hom, western regional supervisor for Boss Canine instructed Petfood Trade. “Nonetheless, while you have a look at the place the business is headed, particularly unbiased pet, they’re on the lookout for digestive options for his or her canine. You have a look at any Boss Canine merchandise, we’re actually specializing in the probiotics in all of our meals and treats.”
Pet homeowners themselves have grow to be conscious of the well being advantages of probiotics in their very own diets, so they’re on the lookout for that of their pets’ diets too, he mentioned. Boss Canine meets that demand for probiotics together with the demand for uncooked meat elements.
Freeze-dried uncooked pet meals development
Pet homeowners have come to demand uncooked meat of their pet’s diets due to beliefs that unprocessed elements present higher vitamin or are extra pure than processed pet meals, akin to kibble and standard moist pet meals. Recent, uncooked pet meals firms typically look to high-pressure processing (HPP) to pasteurize their merchandise and adjust to meals security legal guidelines. Excessive-pressure processing works by creating excessive stress uniformly round a pet meals container, normally in a sealed tank of water. That stress is transferred immediately and equally all through the uncooked pet meals. Below this excessive stress, disease-causing microorganisms and food-spoiling enzymes are inactivated.
Nonetheless, pet homeowners nonetheless have to observe extra steps to correctly retailer, deal with and serve raw-meat-based merchandise, in comparison with standard kibble. Uncooked pet meals have to be saved frozen to stop spoilage to take care of palatability, even after high-pressure processing to remove pathogens. When shoppers deal with the merchandise, folks should take care to keep away from smearing surfaces with uncooked meat and doubtlessly forming a breeding floor for disease-causing micro organism. Freeze-dried pet meals assist keep away from these challenges by making the meat shelf-stable and simpler to deal with.
New freeze-dried pet meals launched at International Pet Expo
These freeze-dried pet consumables had been amongst these launched at International Pet Expo.
A Higher Canine Meals incorporates freeze-dried, wild-caught salmon or free-range hen breast as its No. 1 ingredient, together with broccoli and air-dried carrots.
Foodynamics – Freeze-Dried Meat & Produce Donuts
Freeze-Dried Meat & Produce Donuts are produced by Uncooked Canine Barkery.
Inexperienced Juju – Freeze-Dried Uncooked Meals
Inexperienced Juju’s Freeze-Dried Uncooked Meals is available in 4 completely different formulation: bison, beef, pork, and rabbit and duck liver.
Intuition Pet Meals – Intuition Uncooked Increase Mixers
Intuition Uncooked Increase Mixers (out there in Wholesome Vitality, Adults, Adults 7+ and Calming Assist) comprise vitamins that help pet’s vitality, replenish power and gas day by day exercise.
Made by Nacho – Freeze-Dried Ahi Tuna and Wild Alaskan Salmon Cat Treats
Chef Bobby Flay and his cat, Nacho, partnered with main pet nutritionists to create Made by Nacho cat meals and deal with merchandise.
Montana Canine Meals Co.’s Freeze-dried uncooked meals, treats, and veterinarian-formulated dietary supplements are crafted with solely the best high quality and responsibly sourced elements. A portion of proceeds go in direction of the Warriors & Quiet Waters Basis.
Pisces USA – Aqua Pure Freeze-Dried Fish Meals Vary
Australia’s main fish and shrimp meals vary is now out there within the U.S. Developed by main Australian veterinarians and nutritionists, the Aqua Pure Freeze-Dried Vary is made utilizing superior pharmaceutical grade methods to make sure all vitamins are “locked in” whereas retaining the pure flavors.
Very important Necessities Freeze-Dried Rat Canine and Cat Meals has been reimagined and rebranded.
A freeze-dried uncooked topper, Uncooked Increase Mixers Calming Assist, options elements like cage-free turkey plus purposeful elements like valerian root, ardour flower and tryptophan to help a relaxed demeanor and assist cut back stress.
